"Ek glass mein char barf aur Coca-Cola"

Some of us will remember our mothers, aunts and other female family relatives talking about how their girls need to be taught how to cook and clean. These talks passed down from generations where the elder women in the family sat chit-chatting about their girl kids who needed to be prepared for their future family life; it is a part […]

The Vision To Really See

What we see and hear can sometimes can have a profound effect on us. A lot of times, this is at a subconscious level; our senses are powerful and pick up on things that then reflects in what we think, speak and how we act. We as humans have the capacity to express love in ways that no other being […]

The Vintage Vibes

The quality of vintage material is contained in the history it carries, the stories they hold and the timelessness wrapped around it. A piece of vintage equipment  has a quality, an aura that enchants and thrills admirers in its periphery. The charm is irresistible, the beauty raving with a mind that takes on a life of its own. We stumbled upon some vintage […]

Being Progressive

The magic you feel when you watch something absolutely stunning, ethereal, immersive, like losing yourself; a feeling that stays with you; stays inside you. It’s a seed sown for more in the same vein, something about to sweep you off your feet the same way. They are measured but strong and completely aligns with the progressive thinking that we are all […]

A Man's World

“What if women treated men, the way men treat women. It is a story about walking a mile in their shoes, in that world.” The tagline and the trailer should be enough for you to want to check out this new series called Man’s World; a web-series by YRF. A young man having trouble adjusting to the new world where gender […]

Fashion For A Cause

Why is it that when we hear stories of courage, beauty, grace, faith and strength, we feel stirred and motivated? There is something inherently warrior-like in the pure act of struggle. The goal-oriented overcoming of hurdles strikes a chord with every human being because each of them is going through a struggle and trying to overcome a hurdle of his […]

"I have never followed my mind. I have always followed my heart and it has yielded the right results." – Mudra Pandey

She is dusky, sultry and carries her tireless work ethic where she goes. Model and actor, Mudra Pandey has distinguished herself across diverse platforms. This has not only pushed her ‘name-sake’ brand into a fashion but made her one of most trendy names in the industry. She can work wonders with her style of design and an incredible camera presence. She has worked with […]

Tearing Down The Walls

Their eyes met across the counter at the pharmacy; the girl stared as the store guy tried different sizes of brown paper bags to cover the pack of sanitary napkins she had just bought. Her thoughts drifted back and forth between her time in America where this was no taboo but India was different. We have made brilliant progress in so many […]

Pretty Girl Swag!

This is an absolutely gorgeous execution of an ad. The new #PrettyGirlSwag Livon Serum ad featuring Kangana Ranaut looks more like a top-notch, well produced music video. Great styling, beautifully shot and completely stepping up to the title, the campaign seems to have struck the right chords. What immediately jumps out in the ad is how it eases you into it. Kangana […]

The Goddess Month

The moon cycles, astrology, mystery of the unknown and our diverse paths of searching for a higher power has always been truly uniquely Indian. Even in an age of impressive technological progress, the rich spiritual treasure that India has inherited will always run deep. Festivities are a natural high. The faith that holds down so many people is a strong […]