4 Social Media tips for 2020

The last decade disrupted our lives with a thriving, multifaceted social media boom. As the decade closes down, it is apparent that social media will continue to play a primal role in our lives. Here’s how influencers, businesses, brands, and even the average user can make most of the advent of social media. 1. Video is the new black As […]

How are Facebook Political Ads affecting us?

In early 2018, a political consulting firm named Cambridge Analytical allegedly influenced the US elections by using a flaw in Facebook’s algorithm. As the misconduct came to light, a Pandora’s Box into the ethics of political advertising was unleashed. On the eve of these events, Facebook CEO, Mark Zuckerberg, stood before the US Senate and promised to do better, to […]

Social Media Influencing gets ASCI's attention

With the advent of the social media boom, a new generation of advertising was born. Hordes of millennials with a staggering social media following replaced movie stars as the go-to ambassadors of popular brands. The likes of Scherezade Shroff, Prajakta Koli – also known as MostlySane blew up on YouTube. Influencers like Radhika Bangia, Sejal Kumar shot to popularity on […]

IAD is now on WhatsApp!

Dear all, We have a quick announcement to make. If you have subscribed to our website and have not received information or answers to your queries  int comments section yet, chances are we missed them or got too busy with the life. And, we apologise for that. We’re about to change all this by revamping the UX of the Indian […]

"Mere Creep Se Creepy Koi Creep Nahi Hai"

Art is a  highly powerful way to channel, deal, cope with, whatever you may call it when you are faced with real life situations. In shades of comedy, tragedy, drama or a mix, it always finds a place in people’s minds and is often soul cleansing for the creator. All India Bakchod aka AIB and Truly Madly‘s latest ‘Creep Qawwali’ […]

Kodikanal Won’t: The Girl Who Spits Fire

Angry at what a certain big corporate company (read Unilever) has done to her beautiful Kodaikanal. You know who we are talking about. She has gone viral through her video. Chennai-born copywriter/ rapper Sofia Ashraf’s video has received more than a million hits and stirred talk about the damage Unilever’s mercury dumping has caused the former factory workers and residents […]