DD Days!

Did you know that hoarseness in the throat is caused by this little khich khich monster who loves to play in there? 😉 Let’s go back to the golden olden Black &White Tube Doordarshan days when branding was a bit easier compared to today; ads were simple, and things like clear USP, needs vs. wants, and brand image loyalty existed. No sci-fi graphics or 100s of eye-grabbing prime times, no star-studded endorsements or crores of […]

Shweta Tiwari

What is the first thing that comes to your mind when I say Shweta Tiwari? A sexy successful bahu (daughter-in-law) on Indian television? Western-style reality shows? Controversies? Or the ₹1 crore cash prize she won in the 4th season of Bigg Boss??! Well, for me, it’s her Lijjat Papad TVC. 😉 Shri Mahila Griha Udyog Lijjat Papad is famous for its nostalgic ‘Bunny Puppet’ created by ventriloquist Ramdas Padhye, and its evergreen karram kurram… kurram […]

Nimrat Kaur

We are talking of her good looks, cute and mature expressions in the new Cadbury Dairy Milk Silk Traffic Jam commercial today but, Nimrat Kaur has been a very regular face on TV and print advertisements from a very long time. The first ad I remember of her is the Maruti Suzuki WagonR – Star Interview TVC (aired in some 2007). She was […]

Clio Baran

Let us talk about the Airtel 3G – Endless Goodbye tv commercial today. The ad portrays a couple who stay always connected in the world of Airtel, when everything tries to tear them apart. Remember? The silent ad film has a very heartening story and does not actually require any rescript. Thumbs up to advertising! Now, who is the pretty girl featured in the ad??? There […]

Amyra Dastur

I’ve been a huge fan of Amy Dastur (introduced as Amyra Dastur through Issaq – 2013) since I first saw her in the Clean & Clear Facewash campaign, some 2 years ago. She plays the role of a close buddy to Pooja Salvi in the advert. In another Airtel Friends ad, a simple glimpse of Amyra in the song (girl self-posing for her phone camera) elevates the mood of […]