"I couldn’t believe it was me when the ad went on air during IPL matches" – Manasi Rachh

Theater artists are ‘special’, rather ‘gifted’ is the word. The most amazing thing about them is their energy and self-belief to tell a story boldly and convincingly; bringing a scripted character to life, and taking audience through a roller coaster of emotions… All this action in ‘live’! We bring to you one such incredibly talented theater artist and commercial model Manasi Rachh. Her accomplishments […]

Ashna Zaveri

Do you remember the women’s day special advert of Tata Tea’s famous ‘Jaago re’ ad campaign, in which a female interviewer questions Shah Rukh Khan about the gender equality? In the commercial SRK made a commitment of rolling female actors’ names before his own in all of his movies, henceforth. (And yes, he did stand on his word in his […]

Cinemas inspire me a lot; the journey with the characters and their creators" – Devna Pani

Rajiv Menon Productions has given us many memorable ads and a reason to discuss relentlessly about them off TV. While the whole world is going gaga over finding who the new Telugu Rexona soap ad girl is, IAD gets to speak to Devna Pani herself! Here are excerpts from the exclusive chat with the 24-year-old pretty Mumbaikar, who has re-personified the […]