Indian Ad Divas – A glimpse into the life of talents in India

Using social media to promote your photography business

Social media is a great way to build a genuine fan base for your brand at zero cost. This is true for any business type including and especially for freelance ...

I learnt sign language for the role of Deepika – Cairvee Thakkar

A Mumbai girl who started working from the age of 16, Cairvee Thakkar is a truly self-made actor. She has played vital roles in South Indian films Malli Malli Chusa ...

February 1, 2023

Using social media to promote your photography business

Social media is a great way to build a genuine fan base for your brand at zero cost. This is true for any business type including and especially for freelance photographers. Ever since the pandemic, the gig economy has boomed. With platforms like GigVistas offering thousands of high-paying projects, almost every professional is taking freelance jobs to monetize their hobbies. […]

wajendhar.k Social Media 0 4 min read

July 25, 2020

I learnt sign language for the role of Deepika – Cairvee Thakkar

A Mumbai girl who started working from the age of 16, Cairvee Thakkar is a truly self-made actor. She has played vital roles in South Indian films Malli Malli Chusa (Telugu), Munthiri Monchan (Malayalam), TV Series (such as CID), and has modeled for a ton of popular brands. In a forthcoming chat with Indian Ad Divas, Cairvee talks about building […]

wajendhar.k Actress Interview 1 5 min read

July 14, 2020

I'm Thrilled to Make My Bollywood Debut with Govinda Sir – Rishika Kapoor

Ever heard of the phrase, ‘Dreams do come true when you work hard and are disciplined?’ Well, that is the case with actor, Rishika Kapoor, who is set to make her dream Bollywood debut with none other than the Energy Star Govinda. Tune in as the Delhi-born Rishika spills beans on what her movie, ‘Bhagwan Ke Liye Mujhe Chhod Do’, […]

wajendhar.k Actress 0 5 min read

May 7, 2020

Acting makes me feel stronger – Samyuktha Viswanathan

Becoming an actor is not easy, especially when you are coming from a traditional South Indian family. But when your dreams are bigger than your fears, you develop the courage to pursue them anyway. We got to speak with the super-talented, pretty, and charming actor Samyuktha Viswanathan and learn what pushed her to move to a city like New York […]

wajendhar.k Actress Interview 1 6 min read

May 2, 2020

The talented face behind 350 ads – Mahima Mehta

Having grown up in the mesmerizing city of lakes – Bhopal, Mahima Mehta spent her teenage years sheltered from the shadow of the entertainment world. She was 19 when she decided to jump on to the hustle-bustle of the most happening city in India – Mumbai. The opportunity came in the form of a year-long diploma in Advertising from the […]

wajendhar.k Brands 2 3 min read

April 28, 2020

I have the utmost respect for the crew behind the camera – Devika Vatsa

Devika Vatsa started her journey as an Assistant Director and gradually moved on to acting. From commercials to web series to full-length feature films, she has made her mark in all formats of entertainment. In a peppy talk with Indian Ad Divas, Devika Vatsa speaks at length about her highs and lows in the industry. Where are you from? When […]

wajendhar.k Casting 1 5 min read

April 25, 2020

Modeling started out as a hobby and turned into a profession – Aparna Jachak

From acting, modeling to Software and trading – Aparna Jachak does it all! Over a blooming career in the entertainment industry, she has worked for brands to the likes of Airtel, Kalyan Jewelers, Hastakala, and many more. She has done commercial shoots for reputed real estate companies, e-commerce websites, and fashion designers across the country—all while holding on to her […]

wajendhar.k Interview 1 5 min read

April 19, 2020

A practical guide to becoming a model in India (and get featured in advertisements)

10 Steps to Build and Sustain Your Modeling Career in India – A Practical Guide for Both Men and Women This webpage is licensed for your personal reading only. All literary work contained within this eBook belongs to and is the sole property of Indian Ad Divas (IAD). Our authors have amalgamated content from IAD’s exclusive interviews with models over […]

wajendhar.k Actress 1 9 min read

April 12, 2020

My journey from a tomboy to a pageant queen – Aditi Shetty

Nobody ever believed Aditi Shetty could become an actress. Fueled by her childhood dream, she did not give up. Aditi now has a host of interesting projects and numerous pageant titles under her kitty. In an exclusive chat with Indian Ad Divas, Aditi talks about battling her inner demons and gathering the confidence to make it in the entertainment industry! […]

wajendhar.k Actress Interview 0 4 min read

April 6, 2020

Inspiring story of a small-town girl bitten by Bollywood bug – Donal Bisht (Part 2)

If you haven’t already, read the Part 1 here. If getting to try her hand at acting was a difficult journey, what lay ahead was even more challenging. Donal Bisht landed herself in Mumbai – the city of her dreams. But getting a break was not all that easy. Read ahead to know more. What was it like staying in […]

wajendhar.k Brands 1 6 min read

April 6, 2020

Inspiring story of a small-town girl bitten by Bollywood bug – Donal Bisht (Part 1)

The story of Donal Bisht is the ultimate inspiration for aspiring actresses. Quick-witted, lively, and full of exciting stories, our scheduled 20-minute interview with Donal turned into an insightful two-hour session. Presenting tidbits of this gripping conversation for our readers: How was your childhood? Were you always interested in acting? I hail from Chamoli, a small village in Uttarakhand. I […]

wajendhar.k Actress Interview 0 4 min read

March 31, 2020

How Subaru gained a loyal LGBTQ customer base

It was the mid-1990s, and the sales of Subaru were on a major decline. The marketers had to do something, and fast! When other car manufacturers were going after the same mainstream demographic, Subaru decided to focus on niche marketing. In an unprecedented move, Subaru became the first to pay attention to minorities.A focus group study revealed a particular affinity […]

wajendhar.k Brands 0 1 min read

March 18, 2020

I followed my dream at the age of 47 – Preeti Mallapurkar

She could not follow her dream of becoming an actress as a young girl. Now, as a successful businesswoman nearing her 50s, Ms. Preeti Mallapurkar could not help but feel a sense of incompleteness. The erstwhile dream of entering the entertainment industry was still alive in her heart, lying dormant. At the age of 47, she put a full stop […]

wajendhar.k Actress Interview 0 5 min read

February 28, 2020

Did you know this about Sunny Leone?

There is more to celebrities than meets the eye. Sunny Leone may be known for Bollywood, reality shows, and her infamous oomph factor, but very few know about her activism. Sunny has long been vocal about animal rights not only through her interviews but also through her actions. In 2016, Sunny was named animal rights organization PETA’s Person of the […]

wajendhar.k Actress 0 1 min read

February 6, 2020

ASCI takes a step towards transparent advertising

How many times have you heard terms like ‘No 1,’ ‘most recommended,’ ‘winner of Tom Dick and Harry award’ in advertisements? While some of these accreditations can be genuine, most are vague and misleading. This buffoonery is about to come to an end. Advertisers will now have to think twice before exaggerating the superiority of their product with deceptive decorations, […]

wajendhar.k Advertising 0 1 min read

February 3, 2020

In conversation with celebrity makeup artist – Anjali Tater

Makeup artists are behind-the-scenes warriors of the entertainment industry. While they work behind closed doors, it is their brushstrokes that manage to grab the spotlight. One such warrior, a celebrity makeup artist with years of experience in her kitty, talks about thriving as an artist in the glamour world. Tune in as Anjali Tater gives talks about all things makeup. […]

wajendhar.k Brands 1 6 min read

January 29, 2020

7 Bollywood celebs who gave a twist to the Dolly Parton Challenge

Social media challenges are the new wave of engagement. After the array of an Ice Bucket, Running Man, Planking, and Mannequin Challenges, a new fad is making the rounds, which takes a dig at Social Media itself. A brainchild of Grammy award winner Dolly Parton, the social challenge nudges people to showcase how they present themselves on four different social […]

wajendhar.k Bollywood 0 2 min read

January 28, 2020

Is advertising evil?

How Lucky Strike invented a new use for smoking. Year: 1930 Brand: Lucky Strike Manufacturer: American Tobacco Company Campaigns: Tempted to Over-indulge, ‘Reach for a Lucky Instead of a Sweet’ Usage: Fat Burner In the 1920s, Lucky Strike unveiled an advertising campaign that was credited with increasing the brand’s cigarette sales by more than 300% in the first year. Their slogan: “Reach for a Lucky instead […]

wajendhar.k Advertising 0 1 min read

January 18, 2020

Neejee Chhabra on twelve years in the Advertising Voice Over Industry

Having come to Mumbai to become a model more than a decade ago, Neejee Chhabra found her calling in the most unconventional place: Voice-Over Acting. It was a field unheard of at the time. In an exclusive chat with Indian Ad Divas, Neejee talks about finding her true passion, the arduous years of training, and what the profession means to […]

wajendhar.k Advertising 0 5 min read

January 14, 2020

An ode to Beetle: Bidding goodbye to the car that changed Advertising

Think small, dream big, advertise bigger. It was in 1959 that Volkswagen came up with an ingenious ad campaign for Beetle, giving it an iconic status for years to come. At a time when automotive brands were selling luxury, Beetle broke the record by selling ‘simplicity.’ This refreshingly humble campaign struck just the right chord with the audience. It was […]

wajendhar.k Advertising 0 1 min read

January 9, 2020

The moment I walked into an Ad set, I felt at home – Prithvi Pai

Prithvi wasn’t sure what she wanted to do in life until she walked into an ad set. In a candid chat with Indian Ad Divas, Prithvi Pai talks about her journey into finding the right calling, some amazing people she met along the way, and the indispensable life-lessons she learned working in the entertainment industry. Where did you grow up? […]

wajendhar.k Actress 0 5 min read

January 3, 2020

Top YouTube Advertisements of 2019

We begin the New Year looking back at some exciting milestones in the world of Advertising. Google India recently revealed an annual YouTube Ads Leaderboard, listing out some beloved commercials produced through the year. Let us reminisce on the advertisements that ruled the internet in 2019, by garnering highest grossing shares and views on the popular video sharing platform – […]

wajendhar.k Brands 0 2 min read

January 3, 2020

6 iconic Indian Ads of the 90s

It won’t be an overstatement to say that the 90s was the golden decade of advertising. It set the tone for the millennial to come, with truly captivating ad films. Let us look at some of our favorite commercials, which had a significant impact on the world of Indian Advertising. 1. Raymond – The Complete Man The Complete Man series […]

wajendhar.k Advertising 0 2 min read

December 25, 2019

Opinion: Why are big Bollywood Celebs keeping silent over CAB?

Recently, a popular Indian actor and director called Bollywood Celebrities ‘cowards’ for not speaking out about the Anti-CAB movement gaining traction in the country. While a lot of young actors have promptly taken a stand through Twitter and other Social Media Platforms, an equal number of celebrities have kept mum. Is there a reason why celebs play it safe when […]

wajendhar.k Bollywood 0 1 min read

December 25, 2019

Bollywood Actors Who Have Broken the Silence on Anti-CAA Protests in India

Vicky Kaushal, Siddharth Malhotra, Jim Sarbh, Huma Qureshi, Sonakshi Sinha, Ali Bhatt, Rajkumar Rao, Dia Mirza, Bhumi Pednekar, Hansal Mehta, Anurag Kashyap, Swara Bhaskar, Parineeti Chopra, Richa Chadha, Nimrat Kaur, Manoj Bajpayee, Ayushmann Khurrana, and Hrithik Roshan voice their views against the unrest in the country and support the students protesting CAA.

wajendhar.k Actress 1 1 min read

December 21, 2019

9 B-Town actors who started in Advertising

Advertising has been instrumental in giving Bollywood some of its biggest superstars. A huge number of starlets that steal the big screens today started on smaller screens of Television commercials. To this date, advertising is regarded as a leading medium for aspiring actors to get spotted for their talent. Let us look at some such stars that climbed the ranks […]

wajendhar.k Actress 0 2 min read

December 18, 2019

How are Facebook Political Ads affecting us?

In early 2018, a political consulting firm named Cambridge Analytical allegedly influenced the US elections by using a flaw in Facebook’s algorithm. As the misconduct came to light, a Pandora’s Box into the ethics of political advertising was unleashed. On the eve of these events, Facebook CEO, Mark Zuckerberg, stood before the US Senate and promised to do better, to […]

wajendhar.k Brands 0 1 min read

December 12, 2019

Anushka Sharma spreads positivity with #HappyTweets Campaign

Have you been frustrated with the anonymous trolls and endless negativity on social media platforms? It is about time the coin is flipped with a new wave of solidarity. Anushka Sharma is leading the bandwagon with a refreshing Twitter campaign called #HappyTweets. The #HappyTweets campaign was launched with a simple tweet from Anushka. She urged Twitter users to focus on […]

wajendhar.k Actress 3 45 sec read

December 10, 2019

There is both good and bad in the industry – Palak Gangele

Having started her journey in 2012, Palak Gangele has seen the industry inside-out. A self-confessed struggler in this mayhem that is the entertainment industry, Palak takes absolute pride in her past and keeps an unwavering resolve for her future. She talks to Indian Ad Divas about her journey so far. Can you tell us a little bit about your journey […]

wajendhar.k Actress Interview 1 5 min read

December 8, 2019

8 skincare tips from pageant queen – Vaishnavi Patwardhan

Vaishnavi Patwardhan was trained extensively on conducting herself as a pageant queen during her tenure at the Femina Miss India 2016. A big part of her training revolved around beauty, fitness, and skin care. Tune in as Vaishnavi shares some laurels from her kitty for our readers – her hard-earned secrets to beauty. Tip 1: Sunscreen Sunscreen and Sunscreen A […]

wajendhar.k Actress 0 3 min read

December 5, 2019

The craze of your first film never fades away – Muskaan Khubchandani

Muskaan Khubchandani’s first film, George Reddy, was released in the South on November 22, 2019. On the eve of the release, Muskaan talks to IAD about her journey from a middle-class girl next door to a quintessential ‘heroin.’ Tune in as she shares her foray into the entertainment industry and the experience of shooting for her first feature film. When […]

wajendhar.k Actress Interview 0 4 min read

November 30, 2019

“I get drawn to projects that complement my personality” – Anjali Sivaraman

Quirky, artistic, and brilliantly unconventional, Anjali Sivaraman manifests in work that sets her apart. She talks about her three passions – Music, acting and modeling, in a candid chat with Indian Ad Divas. You have an amazing voice. Where did your love for singing originate from? Music is in my blood. My mom is a singer. All our family functions […]

wajendhar.k Fashion 0 5 min read

November 17, 2019

Opinion: Is Indian advertising moving beyond gender stereotypes?

In the past couple of years, many brands have made headlines with progressive takes on gender roles. But is it all talk and no show? Let us put the ads we know and love through our very own gender sensitivity test. If you can recall even a single example for each of the pointers below, advertising would have come a […]

wajendhar.k Brands 0 1 min read

November 2, 2019

The Miss India Pageant is about more than just having a pretty face – Vaishnavi Patwardhan

A law student from the city of Pune, Vaishnavi Patwardhan‘s life took a U-turn when she decided to take up modeling as a career. What followed was an exhilarating journey through the world of beauty pageants, fashion, and films. Vaishnavi shares tidbits from her life as a working model and an actress in this candid interview. When did you first […]

wajendhar.k Actress 0 6 min read

October 24, 2019

You don’t have to be 5’8 to be a model anymore – Ayesha Kanga

Vivacious, free-spirited, and extremely talented, Ayesha Kanga takes us through her happening journey in the world of fashion and advertising. In the short period of a year, Ayesha has made a name for herself in the industry with features by American Express, Coca-Cola, Tanishq, and many more. In this fun tête-à-tête with Indian Ad Divas, she tells us how. When […]

wajendhar.k Advertising 0 8 min read

October 23, 2019

Lay’s ropes in Ranbir Kapoor and Alia Bhatt to bring a smile to our faces

At a time when FMCG brands struggle to stand out in the array of competitor products, Frito Lay’s India has tapped on to the universal solution to distress – a smile. An ‘out of the box’ (like literally) campaign ‘Smile Deke Dekho’ is based on the conception that smile is a ubiquitous connector of people globally. Lay’s is embracing the […]

wajendhar.k Advertising 0 58 sec read

October 14, 2019

Social Media Influencing gets ASCI's attention

With the advent of the social media boom, a new generation of advertising was born. Hordes of millennials with a staggering social media following replaced movie stars as the go-to ambassadors of popular brands. The likes of Scherezade Shroff, Prajakta Koli – also known as MostlySane blew up on YouTube. Influencers like Radhika Bangia, Sejal Kumar shot to popularity on […]

wajendhar.k Blog 0 1 min read

October 12, 2019

IAD is now on WhatsApp!

Dear all, We have a quick announcement to make. If you have subscribed to our website and have not received information or answers to your queries int comments section yet, chances are we missed them or got too busy with the life. And, we apologise for that. We’re about to change all this by revamping the UX of the Indian […]

wajendhar.k Feature 0 42 sec read

October 3, 2019

Acting is about reinventing yourself, every day – Nikkesha Rangwala

We tuned in with Nikkesha Rangwala on a warm Tuesday afternoon. Forthcoming, grounded, and a self-confessed shy bird, Nikkesha talks about keeping it real in the entertainment industry. On starting early How did you set off in the entertainment industry? Did you always know you wanted to be an actor? Growing up in Canada, I was always the kid who […]

wajendhar.k Actress 0 10 min read

July 1, 2019

"Though born with a silver spoon, I never took advantage of it" – Yoshika Verma

Yoshika Verma is a Mumbai-based actor, commercial model, and a voice-over artist. Having received training in acting from the Barry John Acting Studio, Mumbai, and the LB Acting Studio, Canada, Yoshika has appeared in over 30 television commercials and five feature films. IAD connects with Yoshika to learn that she’s the daughter of renowned action director & producer, Mr. Pappu […]

wajendhar.k Actress 0 3 min read

December 19, 2018

"I wanted to be an actor since I was three" – Parul Joshi

IAD in conversation with Cadbury Dairy Milk Silk puppetry girl, Parul Joshi.

wajendhar.k Actress 0 6 min read

November 23, 2018

“I want to be the face of Rajasthan Tourism!” – Lekha Prajapati

Lekha Prajapati, our cover girl this month, is a model and actor from Jaipur, Rajasthan. She is a perfect blend of pretty looks and positive attitude. Taking time out from her busy schedule, Lekha spoke to IAD to share her love for the glamorous ad world, a peek into her life, and her mantra for success. Here are some snippets […]

wajendhar.k Actress 0 4 min read

July 17, 2018

Fair & Lovely: Advertising in India

Beauty is beyond your colour. Dark is beautiful. We should shed our obesession for fairness and age-old biases. Let’s not discourage or make person feel uncomfortable because of their skin color. #UnFairness #MarketingGimmicks via Fair & Lovely: Advertising in India

wajendhar.k Feature 0 10 sec read

April 20, 2017

"You have to be comfortable in your own skin to feel confident" – Smriti Subramaniam

State Basketball player-turned-fashion model, Smriti Subramaniam, talks to IAD about the must-haves for a model to be successful in the much competitive fashion industry! A Biotech graduate from RVCE Bangalore, Smriti moved to Mumbai to pursue a career in modeling. More about her journey and life in her own words. Is modelling more exciting than engineering? Tell us about your […]

wajendhar.k Interview 1 3 min read

February 20, 2017

"Models bring credibility to brands!" – Anandita Pagnis

Cute and confident are the words that come to mind when you look at her work. Having started commercial modelling while in school, she has more than 100 advertisements to her credit. Perhaps most recognized for her Himalaya Herbals campaign – whose billboards are all over the place – the cheerful Anandita Pagnis is more captivating than what meets the eye! Read […]

wajendhar.k Interview 0 5 min read

January 19, 2017

Humorously Yours! – Pooja Verma

She is as well known for her quick wit as she is for her roles in Pollywood movies. She has endorsed many top brands in the country and added glamour to popular music videos. Meet actress and model Pooja Verma from Delhi. Pooja debuted in Punjabi cinema with ‘Baaz‘, starring alongside Babbu Maan, Mukul Dev and Yograaj Singh. She got […]

wajendhar.k Actress Interview 0 3 min read

August 20, 2016

The Success of a Rebel – Teena Singh

“I have always been a rebel since I was a child; I always knew I was made for greater things in life. I didn’t know what I wanted to do, but I knew I would do something more than just living in Punjab all my life and getting married and making babies.” Model and actor Teena Singh talks about her journey through advertisements, […]

wajendhar.k Interview 0 8 min read

August 8, 2016

“Embrace the faith in yourself!” – Priyanka Karunakaran

New York Film Academy alumna, performance artist, and fashion model with the will of steel, Priyanka Karunakaran shares with us what it takes to be a model, and what keeps her fit and ticking! Read on… When did you get your first breakthrough in the industry and tell us about your love for stage? I was blessed to be born […]

wajendhar.k Model Interview 0 6 min read

August 1, 2016

"Gymming is my only bad addiction!" – Elinor Chhris

Just three years in the fashion and advertising industry, Elinor Chhris has become a sort-after model, endorsing a ton of brands – from watches and jewellery to real estate and luxury cars! Elinor has adorned several magazine covers; played lead in Marathi movies – Mungala, Jarab and some groovy music albums. IAD got a chance to talk with the Pune model; read her success story in her […]

wajendhar.k Fashion 0 4 min read

July 16, 2016

"I would love to be a part of a movie with a social message!" – Onima Kashyap

No matter what part of the country you are living in, you have seen the poster of Onima Kashyap, stylishly gulping the Coke! If being the face of Coca Cola on a million copies is a feat, the model is a gifted artist and has several experimental creations to her credit. IAD tries to take a sneak peek into Onima’s life […]

wajendhar.k Model Interview 0 6 min read

June 24, 2016

"Many people focus on the weaknesses than appreciating the goodness in others" – Vibhoutee Sharma

Two beauty crowns winner, model and an actor in the making, Vibhoutee Sharma wants to inspire others through a positive attitude towards life. Read on as she enthusiastically talks about what gave her the confidence to move to Mumbai! An IAD exclusive. What does your name “Vibhoutee” mean? Vibhoutee means “Glory”. Some people mistake it to “Bhabhuti” though, which means ash. “Cute!” Do […]

wajendhar.k Actress Interview 0 3 min read

April 8, 2016

New Cadbury Dairy Milk Silk's – The Two Puppeteers!

Two young puppeteers (Parul Joshi & Karanvir Malhotra) are in the midst of a performance and cannot control their craving for the rich, smooth and creamy Cadbury Dairy Milk Silk – the most adorable commercial on air. This beautiful ad film conceptualized by Ogilvy & Mather perfectly builds on the Silk’s signature theme: irresistible Silk, encapsulating the romantic jingle: “Kiss me… close your eyes”. […]

wajendhar.k Actress 0 1 min read

April 2, 2016

Model in the New Men Will Be Men – Seagram's Imperial Blue Lift Ad!

Hey guys, Thank you for the love and trust you have shown towards IAD. Yes, we are as much curious to know about the models in the ads as you are! So here is name of the female model in the new Men Will Be Men – Imperial Blue television commercial: Prarthana Saikia. Let us remind, Prarthana was seen in the Find Magic, Find Love […]

wajendhar.k Models 1 55 sec read

March 22, 2016

"My daddy is my hero!" – Priyanka Chandel

Meet Priyanka Chandel: the confident and pretty model and television artist from Dehradun Tell us about the influence of your city on your upbringing? The city of Dehradun (Uttarakhand) has moral values instilled in me and I feel that these values are the key to my professional growth. How did you end up in the MTV Splitsvilla? Honestly, […]

wajendhar.k Interview 0 3 min read

March 19, 2016

Top 5 Makeup Tips from Chitra Maudgil Artistry

As promised here are the basic beauty and makeup tips from Chitra Maudgil: Skincare regime: Having a good skin and to achieve that, cleaning with a good face wash, scrubbing once a week, moisturizing; sometimes your skin is more oily when it’s trying to overcome dryness and that’s why it’s oily in some areas but if you have a light weight […]

wajendhar.k Beauty Diaries 0 1 min read

March 11, 2016

"I have tons of fun with Adah Sharma" – Chitra Maudgil

She is vivacious, serious about her craft and makes it all look natural and effortless. Makeup artist Chitra Maudgil armed with talent, experience and vigour, all working to her advantage tells IAD about her journey so far How did you get into this profession? I learnt whatever I could from the Internet while I was doing my Masters. I used […]

wajendhar.k Interview 0 4 min read

January 4, 2016

"Sometimes reality is much more interesting which is what Angry Indian Goddesses is all about"- Pavleen Gujral

Her latest work in the movie Angry Indian Goddesses has been highly applauded. Her past work as a VJ, anchor and actor earned her earnest fan following. While her work speaks volumes, her one on one with IAD taps into the person Pavleen Gujral is Between acting and anchoring what do you prefer more? I wanted to go to NSD […]

wajendhar.k Actress Interview 0 2 min read

December 26, 2015

Always Always Khush

If you are feeling the Monday blues, this is what you should be watching. Great concept, beautifully shot and as quirky and innovative as it can get. Playing around the theme of ‘Rudalis’, this Radio Mirchi ad is lengthy but you are going to stay hooked and entertained right up till the end. In Rajasthan professional weeper women are hired […]

wajendhar.k Feature 0 54 sec read

December 24, 2015

"As a child I was a very shy and introverted girl"- Ipsita Mallik

She is gutsy, talented and speaks her heart. Actor and personality development trainer Ipsita Mallik on a one on one with IAD How did you journey as an actor begin? As a child I was a very shy and introverted girl. Till my 12th grade, I never had any friends. I never wanted to come out of my comfort […]

wajendhar.k Actress Interview 1 6 min read

December 22, 2015

A Brave Story

The LGBT community has only recently begun gaining more strength and place in our society. It maybe more accepted in America, especially in places like San Francisco where you would see trans gender people walking down the streets, in the clubs and they are not stared at. India is transitioning but it has a long way to go. The interesting story […]

wajendhar.k Advertising 0 1 min read

December 20, 2015

Sulagna Panigrahi's Beauty Secrets

She has a swag that is instantly noticeable and her cool quotient reflects in her work as well as her words. Sulagna Panigrahi gave us her tips and beauty suggestions Skin: I always put moisturiser when my skin is still wet because it absorbs the moisture better since the pores are a little more open. Fashion: I love skater dresses; […]

wajendhar.k Beauty Diaries 0 1 min read

December 11, 2015

"Every kid growing up wanted to be an engineer or a doctor but not me" – Sulagna Panigrahi

She started young and had an early career in the movies, ads and television. She is a very well-known and a well-respected name in the industry. IAD chats with Sulagna Panigrahi about her favourite brands, her most challenging roles and more in this interview Where did you grow up? My father is in the army and so I travelled a lot […]

wajendhar.k Actress Interview 2 4 min read

December 7, 2015

Bold Is Beautiful

It’s a cold and harsh world we live in. Sometimes it’s just impossible to reason or fight back injustice but to have art do that for you is finding strength in your situation. The woman (Radhika Apte) in Myntra.com’s Anouk ad believes in herself, in her talent and hard work as a professional architect and respects the company she works […]

wajendhar.k Brands 0 46 sec read

December 4, 2015

All About The Shine

One of the most recent examples of taking your imagination to an extremely interesting place and creating something absolutely wacky with it is what the new Happydent Palace ad has done. So it’s only deserving that this ad is among the best 20 ads this century according to the recently published Gunn Report. The shot where the guy who is tied […]

wajendhar.k News 0 37 sec read

November 29, 2015

Acting or anchoring, I fit in easily – Muskaan Chowdhary

One of the best things about talking to artists is looking at mundane life through their interesting perspectives; sometimes a joyride, at other times an intense experience through their journey and on special occasions, magical stories that show you how majestic it is to be your own person, think the way only you can dare to think and spread your talent […]

wajendhar.k Actress 0 8 min read

November 25, 2015

"It was a world I wanted to go but did not know how and when it would happen" – Jividha Ashta

She is simple, understands the deeper meaning of life and wears her intentions on her sleeve. All these qualities are precious in showbiz; especially if you want a long career. Model and actor Jividha Ashta spoke to IAD about her first break being the movie Taal, what struggle means to her and how her passion to work triumphs anything that stands in the way […]

wajendhar.k Actress Interview 1 4 min read

November 20, 2015

"Acting gives me the power to know myself better" – Jannat Sorathia

Her discipline and dedication not only to her art but her life is contagious. Jannat Sorathia tells us what it takes to sustain and achieve success in showbiz Which city are you from? I was born and raised in Mumbai. I am a true Mumbaikar; I love this city for its spirit and the opportunities it has to offer. How […]

wajendhar.k Actress 0 3 min read

November 16, 2015

"I just want to work hard and want to be honest with my acting"- Naina Trivedi

She is soft-spoken, measured with words but open and expressive at the same time. Her life as an actor, spent learning and honing her craft is passionate, interesting and truly beautiful. Naina Trivedi spoke to IAD about her upcoming film Mohenjo Daro, her views on cinema, love and getting to this point in her career Which city are you from […]

wajendhar.k Actress Interview 0 6 min read

November 16, 2015

"I learned how to stay original and to uphold my values and principles." – Aileena Catherin Amon

Read the success story of Aileena Catherin Amon on Indian and World Pageant. You can follow Aileena on Facebook. Interviewer: Simeon Singsit

wajendhar.k Model Interview 0 5 sec read

October 8, 2015

"I am so glad that I got to study Shakespeare in school; I’d recite speeches running around in my lawn, without any reason"- Nidhi Singh

She is natural on-screen, effortlessly slips into her characters, humble in real life and stole our hearts with her portrayal of ‘Tanya’ in the TVF series Permanent Roommates. Nidhi Singh talks to Indian Ad Divas about her forever dream of being in the acting field, life so far and how her city (Allahabad) is the biggest motivation How did your foray into […]

wajendhar.k Actress Interview 0 4 min read

October 1, 2015

“I think you must have a very balanced mind. Your mind is where everything starts”- Tulip Joshi

Indian Ad Divas in an exclusive with Tulip Joshi on her life, career and what makes her tick I am sure you have been asked this question a million times but it’s such a precious piece of work that we have to know from you what your experience was working on Matrubhoomi which was so ahead of its times and so […]

wajendhar.k Actress Interview 0 3 min read

September 21, 2015

Permanent Roommates: Of love, live-ins and life

Long-distance relationships, live-relationships, transitional worlds, man-woman equation, love, generational differences, the inter-web, real world problems and more. Tvf’s Permanent Roommates explores all this and more, all topped with some humour. The main characters in Permanent Roommates, played by Sumeet Vyas and Nidhi Singh are no strangers to many of us who live the urban life, meeting people like the characters […]

wajendhar.k Feature 0 3 min read

July 26, 2015

“There are times when I hear my dad sing and I am in tears” – Hamsika Iyer

She is as eclectic as they come. From Bollywood to Electronica, Hamsika Iyer’s work is diverse and refreshing. She has a voice, the talent, perseverance and taste. Not only did she become a household name with hit numbers including Chammak Challo, Chanda Re and tons of other songs but her work in genres outside the films is as solid. Hamsika’s […]

wajendhar.k Singer 0 3 min read

June 13, 2015

"We Are Known As The Dream Merchants!" – Sarita Chadha

Director Sarita Chadha chats with IAD about her successful career in the industry and tells upcoming directors to be deeply involved in work, stay focused and to keep a cool head on the set. Did you always want to be a director? Right from my childhood, art and craft always attracted me. Whenever I got appreciation for my drawings and […]

wajendhar.k Director Interview 1 3 min read

June 8, 2015

“I Love Doing Highly Experimental Makeup” – Kulsum Parvez

Kulsum Parvez, make-up artist, hairstylist and grooming expert discusses her transition from the hospitality industry to showbiz, her love for experimentation and bringing a wealth of change in women’s lives through her art. Kulsum puts you at ease instantly and the conversation flows effortlessly. She is uninhibited and simple. Maybe it’s these qualities that she picked up working as a […]

wajendhar.k Makeup Artist 0 3 min read

May 28, 2015

“VO is an audio-visual experience where you only have your voice to emote” – Mamta Gurnani

She is a voice-over artist as well as an actor. It’s a tough job to be successful in one career while Mamta Gurnani juggles two and does them both eloquently well. IAD catches up with Mamta to discuss ads, voice-overs and surviving in this industry. Tell us more about the voice-over industry; how competitive is it? The growth of the […]

wajendhar.k Voice Actor 0 4 min read

May 19, 2020

Meet Amrit Sandhu on Insta Live!

Join us on our Instagram page at 6 PM today [19 May]. We will be interviewing Amrit Sandhu, a professional model and actor from Navi Mumbai. She has an inspiring story; we hope it’ll motivate you and maybe give you some tips on how you can get started, too. We also have some fun games planned. So, hop in! […]

wajendhar.k Interview 1 19 sec read

Using social media to promote your photography business

Using social media to promote your photography business

I learnt sign language for the role of Deepika – Cairvee Thakkar

I learnt sign language for the role of Deepika – Cairvee Thakkar

I'm Thrilled to Make My Bollywood Debut with Govinda Sir – Rishika Kapoor

I'm Thrilled to Make My Bollywood Debut with Govinda Sir – Rishika Kapoor

Acting makes me feel stronger – Samyuktha Viswanathan

Acting makes me feel stronger – Samyuktha Viswanathan

The talented face behind 350 ads – Mahima Mehta

The talented face behind 350 ads – Mahima Mehta

I have the utmost respect for the crew behind the camera – Devika Vatsa

I have the utmost respect for the crew behind the camera – Devika Vatsa

Modeling started out as a hobby and turned into a profession – Aparna Jachak

Modeling started out as a hobby and turned into a profession – Aparna Jachak

A practical guide to becoming a model in India (and get featured in advertisements)

A practical guide to becoming a model in India (and get featured in advertisements)

My journey from a tomboy to a pageant queen – Aditi Shetty

My journey from a tomboy to a pageant queen – Aditi Shetty

Inspiring story of a small-town girl bitten by Bollywood bug – Donal Bisht (Part 2)

Inspiring story of a small-town girl bitten by Bollywood bug – Donal Bisht (Part 2)

Inspiring story of a small-town girl bitten by Bollywood bug – Donal Bisht (Part 1)

Inspiring story of a small-town girl bitten by Bollywood bug – Donal Bisht (Part 1)

How Subaru gained a loyal LGBTQ customer base

How Subaru gained a loyal LGBTQ customer base

I followed my dream at the age of 47 – Preeti Mallapurkar

I followed my dream at the age of 47 – Preeti Mallapurkar

Did you know this about Sunny Leone?

Did you know this about Sunny Leone?

ASCI takes a step towards transparent advertising

ASCI takes a step towards transparent advertising

In conversation with celebrity makeup artist – Anjali Tater

In conversation with celebrity makeup artist – Anjali Tater

7 Bollywood celebs who gave a twist to the Dolly Parton Challenge

7 Bollywood celebs who gave a twist to the Dolly Parton Challenge

Is advertising evil?

Is advertising evil?

Neejee Chhabra on twelve years in the Advertising Voice Over Industry

Neejee Chhabra on twelve years in the Advertising Voice Over Industry

An ode to Beetle: Bidding goodbye to the car that changed Advertising

An ode to Beetle: Bidding goodbye to the car that changed Advertising

The moment I walked into an Ad set, I felt at home – Prithvi Pai

The moment I walked into an Ad set, I felt at home – Prithvi Pai

4 Social Media tips for 2020

4 Social Media tips for 2020

Top YouTube Advertisements of 2019

Top YouTube Advertisements of 2019

6 iconic Indian Ads of the 90s

6 iconic Indian Ads of the 90s

Opinion: Why are big Bollywood Celebs keeping silent over CAB?

Opinion: Why are big Bollywood Celebs keeping silent over CAB?

Bollywood Actors Who Have Broken the Silence on Anti-CAA Protests in India

Bollywood Actors Who Have Broken the Silence on Anti-CAA Protests in India

9 B-Town actors who started in Advertising

9 B-Town actors who started in Advertising

How are Facebook Political Ads affecting us?

How are Facebook Political Ads affecting us?

Anushka Sharma spreads positivity with #HappyTweets Campaign

Anushka Sharma spreads positivity with #HappyTweets Campaign

There is both good and bad in the industry – Palak Gangele

There is both good and bad in the industry – Palak Gangele

8 skincare tips from pageant queen – Vaishnavi Patwardhan

8 skincare tips from pageant queen – Vaishnavi Patwardhan

The craze of your first film never fades away – Muskaan Khubchandani

The craze of your first film never fades away – Muskaan Khubchandani

“I get drawn to projects that complement my personality” – Anjali Sivaraman

“I get drawn to projects that complement my personality” – Anjali Sivaraman

Opinion: Is Indian advertising moving beyond gender stereotypes?

Opinion: Is Indian advertising moving beyond gender stereotypes?

The Miss India Pageant is about more than just having a pretty face – Vaishnavi Patwardhan

The Miss India Pageant is about more than just having a pretty face – Vaishnavi Patwardhan

You don’t have to be 5’8 to be a model anymore – Ayesha Kanga

You don’t have to be 5’8 to be a model anymore – Ayesha Kanga

Lay’s ropes in Ranbir Kapoor and Alia Bhatt to bring a smile to our faces

Lay’s ropes in Ranbir Kapoor and Alia Bhatt to bring a smile to our faces

Social Media Influencing gets ASCI's attention

Social Media Influencing gets ASCI's attention

IAD is now on WhatsApp!

IAD is now on WhatsApp!

Acting is about reinventing yourself, every day – Nikkesha Rangwala

Acting is about reinventing yourself, every day – Nikkesha Rangwala