The talented face behind 350 ads – Mahima Mehta

Having grown up in the mesmerizing city of lakes – Bhopal, Mahima Mehta spent her teenage years sheltered from the shadow of the entertainment world. She was 19 when she decided to jump on to the hustle-bustle of the most happening city in India – Mumbai. The opportunity came in the form of a year-long diploma in Advertising from the […]

Modeling started out as a hobby and turned into a profession – Aparna Jachak

From acting, modeling to Software and trading – Aparna Jachak does it all! Over a blooming career in the entertainment industry, she has worked for brands to the likes of Airtel, Kalyan Jewelers, Hastakala, and many more. She has done commercial shoots for reputed real estate companies, e-commerce websites, and fashion designers across the country—all while holding on to her […]

Inspiring story of a small-town girl bitten by Bollywood bug – Donal Bisht (Part 1)

The story of Donal Bisht is the ultimate inspiration for aspiring actresses. Quick-witted, lively, and full of exciting stories, our scheduled 20-minute interview with Donal turned into an insightful two-hour session. Presenting tidbits of this gripping conversation for our readers: How was your childhood? Were you always interested in acting? I hail from Chamoli, a small village in Uttarakhand. I […]

How Subaru gained a loyal LGBTQ customer base

It was the mid-1990s, and the sales of Subaru were on a major decline. The marketers had to do something, and fast! When other car manufacturers were going after the same mainstream demographic, Subaru decided to focus on niche marketing. In an unprecedented move, Subaru became the first to pay attention to minorities.A focus group study revealed a particular affinity […]

Did you know this about Sunny Leone?

There is more to celebrities than meets the eye. Sunny Leone may be known for Bollywood, reality shows, and her infamous oomph factor, but very few know about her activism. Sunny has long been vocal about animal rights not only through her interviews but also through her actions. In 2016, Sunny was named animal rights organization PETA’s Person of the […]

ASCI takes a step towards transparent advertising

How many times have you heard terms like ‘No 1,’ ‘most recommended,’ ‘winner of Tom Dick and Harry award’ in advertisements? While some of these accreditations can be genuine, most are vague and misleading. This buffoonery is about to come to an end. Advertisers will now have to think twice before exaggerating the superiority of their product with deceptive decorations, […]

Is advertising evil?

How Lucky Strike invented a new use for smoking. Year: 1930 Brand: Lucky Strike Manufacturer: American Tobacco Company Campaigns: Tempted to Over-indulge, ‘Reach for a Lucky Instead of a Sweet’ Usage: Fat Burner In the 1920s, Lucky Strike unveiled an advertising campaign that was credited with increasing the brand’s cigarette sales by more than 300% in the first year. Their slogan: “Reach for a Lucky instead […]

4 Social Media tips for 2020

The last decade disrupted our lives with a thriving, multifaceted social media boom. As the decade closes down, it is apparent that social media will continue to play a primal role in our lives. Here’s how influencers, businesses, brands, and even the average user can make most of the advent of social media. 1. Video is the new black As […]

Top YouTube Advertisements of 2019

We begin the New Year looking back at some exciting milestones in the world of Advertising. Google India recently revealed an annual YouTube Ads Leaderboard, listing out some beloved commercials produced through the year. Let us reminisce on the advertisements that ruled the internet in 2019, by garnering highest grossing shares and views on the popular video sharing platform – […]

6 iconic Indian Ads of the 90s

It won’t be an overstatement to say that the 90s was the golden decade of advertising. It set the tone for the millennial to come, with truly captivating ad films. Let us look at some of our favorite commercials, which had a significant impact on the world of Indian Advertising. 1. Raymond – The Complete Man The Complete Man series […]

9 B-Town actors who started in Advertising

Advertising has been instrumental in giving Bollywood some of its biggest superstars. A huge number of starlets that steal the big screens today started on smaller screens of Television commercials. To this date, advertising is regarded as a leading medium for aspiring actors to get spotted for their talent. Let us look at some such stars that climbed the ranks […]

How are Facebook Political Ads affecting us?

In early 2018, a political consulting firm named Cambridge Analytical allegedly influenced the US elections by using a flaw in Facebook’s algorithm. As the misconduct came to light, a Pandora’s Box into the ethics of political advertising was unleashed. On the eve of these events, Facebook CEO, Mark Zuckerberg, stood before the US Senate and promised to do better, to […]

Social Media Influencing gets ASCI's attention

With the advent of the social media boom, a new generation of advertising was born. Hordes of millennials with a staggering social media following replaced movie stars as the go-to ambassadors of popular brands. The likes of Scherezade Shroff, Prajakta Koli – also known as MostlySane blew up on YouTube. Influencers like Radhika Bangia, Sejal Kumar shot to popularity on […]

IAD is now on WhatsApp!

Dear all, We have a quick announcement to make. If you have subscribed to our website and have not received information or answers to your queries  int comments section yet, chances are we missed them or got too busy with the life. And, we apologise for that. We’re about to change all this by revamping the UX of the Indian […]

"Though born with a silver spoon, I never took advantage of it" – Yoshika Verma

Yoshika Verma is a Mumbai-based actor, commercial model, and a voice-over artist. Having received training in acting from the Barry John Acting Studio, Mumbai, and the LB Acting Studio, Canada, Yoshika has appeared in over 30 television commercials and five feature films. IAD connects with Yoshika to learn that she’s the daughter of renowned action director & producer, Mr. Pappu […]

"You have to be comfortable in your own skin to feel confident" – Smriti Subramaniam

State Basketball player-turned-fashion model, Smriti Subramaniam, talks to IAD about the must-haves for a model to be successful in the much competitive fashion industry! A Biotech graduate from RVCE Bangalore, Smriti moved to Mumbai to pursue a career in modeling. More about her journey and life in her own words. Is modelling more exciting than engineering? Tell us about your […]

Humorously Yours! – Pooja Verma

She is as well known for her quick wit as she is for her roles in Pollywood movies. She has endorsed many top brands in the country and added glamour to popular music videos. Meet actress and model Pooja Verma from Delhi. Pooja debuted in Punjabi cinema with ‘Baaz‘, starring alongside Babbu Maan, Mukul Dev and Yograaj Singh. She got […]

The Success of a Rebel – Teena Singh

“I have always been a rebel since I was a child; I always knew I was made for greater things in life. I didn’t know what I wanted to do, but I knew I would do something more than just living in Punjab all my life and getting married and making babies.” Model and actor Teena Singh talks about her journey through advertisements, […]

"Gymming is my only bad addiction!" – Elinor Chhris

Just three years in the fashion and advertising industry, Elinor Chhris has become a sort-after model, endorsing a ton of brands – from watches and jewellery to real estate and luxury cars! Elinor has adorned several magazine covers; played lead in Marathi movies – Mungala, Jarab and some groovy music albums. IAD got a chance to talk with the Pune model; read her success story in her […]

"Many people focus on the weaknesses than appreciating the goodness in others" – Vibhoutee Sharma

Two beauty crowns winner, model and an actor in the making, Vibhoutee Sharma wants to inspire others through a positive attitude towards life. Read on as she enthusiastically talks about what gave her the confidence to move to Mumbai! An IAD exclusive. What does your name “Vibhoutee” mean? Vibhoutee means “Glory”. Some people mistake it to “Bhabhuti” though, which means ash. “Cute!” Do […]

New Cadbury Dairy Milk Silk's – The Two Puppeteers!

Two young puppeteers (Parul Joshi & Karanvir Malhotra) are in the midst of a performance and cannot control their craving for the rich, smooth and creamy Cadbury Dairy Milk Silk – the most adorable commercial on air. This beautiful ad film conceptualized by Ogilvy & Mather perfectly builds on the Silk’s signature theme: irresistible Silk, encapsulating the romantic jingle: “Kiss me… close your eyes”. […]

"My daddy is my hero!" – Priyanka Chandel

Meet Priyanka Chandel: the confident and pretty model and television artist from Dehradun   Tell us about the influence of your city on your upbringing? The city of Dehradun (Uttarakhand) has moral values instilled in me and I feel that these values are the key to my professional growth.   How did you end up in the MTV Splitsvilla? Honestly, […]

Always Always Khush

If you are feeling the Monday blues, this is what you should be watching. Great concept, beautifully shot and as quirky and innovative as it can get. Playing around the theme of ‘Rudalis’, this Radio Mirchi ad is lengthy but you are going to stay hooked and entertained right up till the end. In Rajasthan professional weeper women are hired […]

A Brave Story

The LGBT community has only recently begun gaining more strength and place in our society. It maybe more accepted in America, especially in places like San Francisco where you would see trans gender people walking down the streets, in the clubs and they are not stared at. India is transitioning but it has a long way to go. The interesting story […]

Sulagna Panigrahi's Beauty Secrets

She has a swag that is instantly noticeable and her cool quotient reflects in her work as well as her words. Sulagna Panigrahi gave us her tips and beauty suggestions Skin: I always put moisturiser when my skin is still wet because it absorbs the moisture better since the pores are a little more open. Fashion: I love skater dresses; […]

Bold Is Beautiful

It’s a cold and harsh world we live in. Sometimes it’s just impossible to reason or fight back injustice but to have art do that for you is finding strength in your situation. The woman (Radhika Apte) in Myntra.com’s Anouk ad believes in herself, in her talent and hard work as a professional architect and respects the company she works […]

All About The Shine

One of the most recent examples of taking your imagination to an extremely interesting place and creating something absolutely wacky with it is what the new Happydent Palace ad has done. So it’s only deserving that this ad is among the best 20 ads this century according to the recently published Gunn Report. The shot where the guy who is tied […]

"It was a world I wanted to go but did not know how and when it would happen" – Jividha Ashta

She is simple, understands the deeper meaning of life and wears her intentions on her sleeve. All these qualities are precious in showbiz; especially if you want a long career. Model and actor Jividha Ashta spoke to IAD about her first break being the movie Taal, what struggle means to her and how her passion to work triumphs anything that stands in the way […]

"I am so glad that I got to study Shakespeare in school; I’d recite speeches running around in my lawn, without any reason"- Nidhi Singh

She is natural on-screen, effortlessly slips into her characters, humble in real life and stole our hearts with her portrayal of ‘Tanya’ in the TVF series Permanent Roommates. Nidhi Singh talks to Indian Ad Divas about her forever dream of being in the acting field, life so far and how her city (Allahabad) is the biggest motivation   How did your foray into […]

Permanent Roommates: Of love, live-ins and life

Long-distance relationships, live-relationships, transitional worlds, man-woman equation, love, generational differences, the inter-web, real world problems and more. Tvf’s Permanent Roommates explores all this and more, all topped with some humour. The main characters in Permanent Roommates, played by Sumeet Vyas and Nidhi Singh are no strangers to many of us who live the urban life, meeting people like the characters […]

“I Love Doing Highly Experimental Makeup” – Kulsum Parvez

Kulsum Parvez, make-up artist, hairstylist and grooming expert discusses her transition from the hospitality industry to showbiz, her love for experimentation and bringing a wealth of change in women’s lives through her art. Kulsum puts you at ease instantly and the conversation flows effortlessly. She is uninhibited and simple. Maybe it’s these qualities that she picked up working as a […]

Meet Amrit Sandhu on Insta Live!

  Join us on our Instagram page at 6 PM today [19 May]. We will be interviewing Amrit Sandhu, a professional model and actor from Navi Mumbai. She has an inspiring story; we hope it’ll motivate you and maybe give you some tips on how you can get started, too. We also have some fun games planned. So, hop in! […]