ASCI takes a step towards transparent advertising

How many times have you heard terms like ‘No 1,’ ‘most recommended,’ ‘winner of Tom Dick and Harry award’ in advertisements? While some of these accreditations can be genuine, most are vague and misleading. This buffoonery is about to come to an end. Advertisers will now have to think twice before exaggerating the superiority of their product with deceptive decorations, […]

Is advertising evil?

How Lucky Strike invented a new use for smoking. Year: 1930 Brand: Lucky Strike Manufacturer: American Tobacco Company Campaigns: Tempted to Over-indulge, ‘Reach for a Lucky Instead of a Sweet’ Usage: Fat Burner In the 1920s, Lucky Strike unveiled an advertising campaign that was credited with increasing the brand’s cigarette sales by more than 300% in the first year. Their slogan: “Reach for a Lucky instead […]

6 iconic Indian Ads of the 90s

It won’t be an overstatement to say that the 90s was the golden decade of advertising. It set the tone for the millennial to come, with truly captivating ad films. Let us look at some of our favorite commercials, which had a significant impact on the world of Indian Advertising. 1. Raymond – The Complete Man The Complete Man series […]

9 B-Town actors who started in Advertising

Advertising has been instrumental in giving Bollywood some of its biggest superstars. A huge number of starlets that steal the big screens today started on smaller screens of Television commercials. To this date, advertising is regarded as a leading medium for aspiring actors to get spotted for their talent. Let us look at some such stars that climbed the ranks […]