New Cadbury Dairy Milk Silk's – The Two Puppeteers!

Two young puppeteers (Parul Joshi & Karanvir Malhotra) are in the midst of a performance and cannot control their craving for the rich, smooth and creamy Cadbury Dairy Milk Silk – the most adorable commercial on air. This beautiful ad film conceptualized by Ogilvy & Mather perfectly builds on the Silk’s signature theme: irresistible Silk, encapsulating the romantic jingle: “Kiss me… close your eyes”. […]

A Brave Story

The LGBT community has only recently begun gaining more strength and place in our society. It maybe more accepted in America, especially in places like San Francisco where you would see trans gender people walking down the streets, in the clubs and they are not stared at. India is transitioning but it has a long way to go. The interesting story […]

Homes

We have all had the feeling of being let down after being excited about a house while house hunting. This is a mammoth task but rewarding when you do finally find that perfect apartment that defines you; that you know you can make your own. It’s only natural that with such raised expectation and desire to find that one cosy […]

Son: #shareyourstory

Women and only women can really, truly understand the insulting feeling, the disgust, the unpleasantness and the total disrespect when they are whistled at on the streets. When mothers take it up as their responsibility to teach their sons how wrong it is to take this matter lightly and be aware of how the sentiment attached to this act is […]

Going Home

“Going home” may have different connotations to different people. Travellers go home after their sojourn and the familiar wind in their faces makes them feel at home, nomads feel the familiar wind wherever they go, every place is home for them.  We won’t be completely off the mark when we say for Indians, coming home means “Maa ke haath ka […]

The Vintage Vibes

The quality of vintage material is contained in the history it carries, the stories they hold and the timelessness wrapped around it. A piece of vintage equipment  has a quality, an aura that enchants and thrills admirers in its periphery. The charm is irresistible, the beauty raving with a mind that takes on a life of its own. We stumbled upon some vintage […]