How Subaru gained a loyal LGBTQ customer base

It was the mid-1990s, and the sales of Subaru were on a major decline. The marketers had to do something, and fast! When other car manufacturers were going after the same mainstream demographic, Subaru decided to focus on niche marketing. In an unprecedented move, Subaru became the first to pay attention to minorities.A focus group study revealed a particular affinity […]

IAD is now on WhatsApp!

Dear all, We have a quick announcement to make. If you have subscribed to our website and have not received information or answers to your queries  int comments section yet, chances are we missed them or got too busy with the life. And, we apologise for that. We’re about to change all this by revamping the UX of the Indian […]