The Vision To Really See

What we see and hear can sometimes can have a profound effect on us. A lot of times, this is at a subconscious level; our senses are powerful and pick up on things that then reflects in what we think, speak and how we act. We as humans have the capacity to express love in ways that no other being […]

Badminton Ace – Saina Nehwal

There has been a lot of clamour lately about Saina Nehwal‘s new Iodex UltraGel advertisement. The ad features Saina wearing a ‘smiling joker’ facemask to hide her pain during the play. Its tagline goes ‘Iodex UltraGel apnao, dil se muskurao’ (use Iodex UltraGel, smile heartily). Leo Burnett’s well-crafted #MaskmyPain social media campaign with the iconic Indian Badminton player however baffled the audience! Ace shuttler […]

Saba Gaziyani

Why do we eat what we eat from quick service restaurants? More than taste, it’s the spicy, juicy, crunchy, tender, soft and colorful image of the food (in mind) that lures us into Kentucky Fried Chicken, McDonald’s, Pizza Hut, Domino’s, and Subway outlets… tempts us to grab a quick ice cream or simply cook that yummy Sambar with MTR masala at home! Not all chefs, but it’s the food stylists who make our Ghar ka […]

Riva Bubber

Remember the predicament of a diva with wet Mehendi design on her hands to have a bite of Cadbury Dairy Milk bar? She is none other than Riva Bubber, the favorite bahu of Kyunki Saas Bhi Kabhi Bahu Thi. Cadbury’s Mehendi (henna) commercial is one of the most memorable and favorite Indian ads of the chocolate brand. [youtube=http://www.youtube.com/watch?v=GDc03d6HWQs]   This Mumbaikar has endorsed many […]

Shweta Tiwari

What is the first thing that comes to your mind when I say Shweta Tiwari? A sexy successful bahu (daughter-in-law) on Indian television? Western-style reality shows? Controversies? Or the ₹1 crore cash prize she won in the 4th season of Bigg Boss??! Well, for me, it’s her Lijjat Papad TVC. 😉 Shri Mahila Griha Udyog Lijjat Papad is famous for its nostalgic ‘Bunny Puppet’ created by ventriloquist Ramdas Padhye, and its evergreen karram kurram… kurram […]