Is advertising evil?

How Lucky Strike invented a new use for smoking. Year: 1930 Brand: Lucky Strike Manufacturer: American Tobacco Company Campaigns: Tempted to Over-indulge, ‘Reach for a Lucky Instead of a Sweet’ Usage: Fat Burner In the 1920s, Lucky Strike unveiled an advertising campaign that was credited with increasing the brand’s cigarette sales by more than 300% in the first year. Their slogan: “Reach for a Lucky instead […]

Saba Gaziyani

Why do we eat what we eat from quick service restaurants? More than taste, it’s the spicy, juicy, crunchy, tender, soft and colorful image of the food (in mind) that lures us into Kentucky Fried Chicken, McDonald’s, Pizza Hut, Domino’s, and Subway outlets… tempts us to grab a quick ice cream or simply cook that yummy Sambar with MTR masala at home! Not all chefs, but it’s the food stylists who make our Ghar ka […]