Social media challenges are the new wave of engagement. After the array of an Ice Bucket, Running Man, Planking, and Mannequin Challenges, a new fad is making the rounds, which takes a dig at Social Media itself. A brainchild of Grammy award winner Dolly Parton, the social challenge nudges people to showcase how they present themselves on four different social […]
How Lucky Strike invented a new use for smoking. Year: 1930 Brand: Lucky Strike Manufacturer: American Tobacco Company Campaigns: Tempted to Over-indulge, ‘Reach for a Lucky Instead of a Sweet’ Usage: Fat Burner In the 1920s, Lucky Strike unveiled an advertising campaign that was credited with increasing the brand’s cigarette sales by more than 300% in the first year. Their slogan: “Reach for a Lucky instead […]
Having come to Mumbai to become a model more than a decade ago, Neejee Chhabra found her calling in the most unconventional place: Voice-Over Acting. It was a field unheard of at the time. In an exclusive chat with Indian Ad Divas, Neejee talks about finding her true passion, the arduous years of training, and what the profession means to […]
Think small, dream big, advertise bigger. It was in 1959 that Volkswagen came up with an ingenious ad campaign for Beetle, giving it an iconic status for years to come. At a time when automotive brands were selling luxury, Beetle broke the record by selling ‘simplicity.’ This refreshingly humble campaign struck just the right chord with the audience. It was […]
Prithvi wasn’t sure what she wanted to do in life until she walked into an ad set. In a candid chat with Indian Ad Divas, Prithvi Pai talks about her journey into finding the right calling, some amazing people she met along the way, and the indispensable life-lessons she learned working in the entertainment industry. Where did you grow up? […]
The last decade disrupted our lives with a thriving, multifaceted social media boom. As the decade closes down, it is apparent that social media will continue to play a primal role in our lives. Here’s how influencers, businesses, brands, and even the average user can make most of the advent of social media. 1. Video is the new black As […]
We begin the New Year looking back at some exciting milestones in the world of Advertising. Google India recently revealed an annual YouTube Ads Leaderboard, listing out some beloved commercials produced through the year. Let us reminisce on the advertisements that ruled the internet in 2019, by garnering highest grossing shares and views on the popular video sharing platform – […]
It won’t be an overstatement to say that the 90s was the golden decade of advertising. It set the tone for the millennial to come, with truly captivating ad films. Let us look at some of our favorite commercials, which had a significant impact on the world of Indian Advertising. 1. Raymond – The Complete Man The Complete Man series […]
Recent Comments