A Brave Story

The LGBT community has only recently begun gaining more strength and place in our society. It maybe more accepted in America, especially in places like San Francisco where you would see trans gender people walking down the streets, in the clubs and they are not stared at. India is transitioning but it has a long way to go. The interesting story […]

Son: #shareyourstory

Women and only women can really, truly understand the insulting feeling, the disgust, the unpleasantness and the total disrespect when they are whistled at on the streets. When mothers take it up as their responsibility to teach their sons how wrong it is to take this matter lightly and be aware of how the sentiment attached to this act is […]

Bold Is Beautiful

It’s a cold and harsh world we live in. Sometimes it’s just impossible to reason or fight back injustice but to have art do that for you is finding strength in your situation. The woman (Radhika Apte) in Myntra.com’s Anouk ad believes in herself, in her talent and hard work as a professional architect and respects the company she works […]

All About The Shine

One of the most recent examples of taking your imagination to an extremely interesting place and creating something absolutely wacky with it is what the new Happydent Palace ad has done. So it’s only deserving that this ad is among the best 20 ads this century according to the recently published Gunn Report. The shot where the guy who is tied […]

Maneka Gandhi: A model citizen

She is the holy grail of protecting the mute creatures i.e. animals. Animal lovers and activists around the globe and in India especially respect this woman for her bold stand in support of our four-legged friends. So what does an ad with Maneka Gandhi promoting a bathing towel in 1973 make you say? Apparently this beauty, before she became the Union Minister […]

Survival Of The Fairest

It’s not surprising when you read a news piece about an African model finding it difficult to get work in India because of her skin colour is it? Haven’t we been dealing with the issue of colour from the time we were colonised by the British? Back then it was an outside country deciding what was beautiful and “brown” wasn’t considered […]

Mummy Mummy Bhook Lagi Hai

Countless number of commercials are made each year and at least a chunk of these are centered around families. A slice of these around parents and a section from that are based on our relationships with our mothers. We all love our moms. They are always there for us, never stop loving us and we can never ever get tired […]

Happy Diwali!

Lights, diyas, firecrackers, sweets, family, friends, holiday, childhood memories these are all things we associate with Diwali. Among South Indians, the mother gives their kids a hot oil bath-drag them out of bed and give them a bath. It’s all par of the tradition. We picked a few videos to wish all our readers a very Happy Diwali!   [youtube=http://www.youtube.com/watch?v=_8L5-EZFQXU]   […]

Going Home

“Going home” may have different connotations to different people. Travellers go home after their sojourn and the familiar wind in their faces makes them feel at home, nomads feel the familiar wind wherever they go, every place is home for them.  We won’t be completely off the mark when we say for Indians, coming home means “Maa ke haath ka […]