How Subaru gained a loyal LGBTQ customer base

It was the mid-1990s, and the sales of Subaru were on a major decline. The marketers had to do something, and fast! When other car manufacturers were going after the same mainstream demographic, Subaru decided to focus on niche marketing. In an unprecedented move, Subaru became the first to pay attention to minorities.A focus group study revealed a particular affinity […]

Is advertising evil?

How Lucky Strike invented a new use for smoking. Year: 1930 Brand: Lucky Strike Manufacturer: American Tobacco Company Campaigns: Tempted to Over-indulge, ‘Reach for a Lucky Instead of a Sweet’ Usage: Fat Burner In the 1920s, Lucky Strike unveiled an advertising campaign that was credited with increasing the brand’s cigarette sales by more than 300% in the first year. Their slogan: “Reach for a Lucky instead […]

A Brave Story

The LGBT community has only recently begun gaining more strength and place in our society. It maybe more accepted in America, especially in places like San Francisco where you would see trans gender people walking down the streets, in the clubs and they are not stared at. India is transitioning but it has a long way to go. The interesting story […]

Camila Granato

How often have we seen and admired the hazel-eyed beauty Camila Granato on the small screen? Camila features in a lot of TVCs and favors a ton of brands already! Born in Caçapava, São Paulo, Brazil, on 06 April 1989, Camila has been passionate about modelling from a very young age. She started her career by winning a regional pageant at the […]

Giselle Monteiro

Indians or Brazilians, ad divas are all adored here…. 😉 Upon popular demand, IAD has introduced a new section dedicated to Brazilians beauties who are beaconing in the Indian Advertising Industry (and the Bollywood at large!). Let’s start this initiative with subtle beauty Giselle Monteiro, the girl who was introduced as a traditional Punjabi kudi Harleen Kaur in Imtiaz Ali’s Love Aaj […]

Mari Thai

We could watch the impeccable, pretty Mari Thai all day like the guy in the Pond’s Pure White advert! The ad was being aired in India until quite recently (now the product is modelled by Ana Rotili). This is a wonderful advert with the ever-delightful Mari in Pink… The only thing that puts me off though is the missing beauty spot on her cheek! 😐 Neejee Chhabra has […]

Clio Baran

Let us talk about the Airtel 3G – Endless Goodbye tv commercial today. The ad portrays a couple who stay always connected in the world of Airtel, when everything tries to tear them apart. Remember? The silent ad film has a very heartening story and does not actually require any rescript. Thumbs up to advertising! Now, who is the pretty girl featured in the ad??? There […]

Vodafone ZooZoos

Meet the theater artists who gave life to the ZooZoos aired during IPL 2. The 30 different ads were shot in South Africa with a whopping budget of Rs. 30bn! The divas who acted (got all the gestures right) as ZooZoos were: Anushka Life, Astara Mwakalumbwa, Makaziwe Bili, Stacey Rethman, Tarryn Page, Yolande Breedt, Zoe Van Rooyen.