Inspiring story of a small-town girl bitten by Bollywood bug – Donal Bisht (Part 1)

The story of Donal Bisht is the ultimate inspiration for aspiring actresses. Quick-witted, lively, and full of exciting stories, our scheduled 20-minute interview with Donal turned into an insightful two-hour session. Presenting tidbits of this gripping conversation for our readers: How was your childhood? Were you always interested in acting? I hail from Chamoli, a small village in Uttarakhand. I […]

How Subaru gained a loyal LGBTQ customer base

It was the mid-1990s, and the sales of Subaru were on a major decline. The marketers had to do something, and fast! When other car manufacturers were going after the same mainstream demographic, Subaru decided to focus on niche marketing. In an unprecedented move, Subaru became the first to pay attention to minorities.A focus group study revealed a particular affinity […]

Did you know this about Sunny Leone?

There is more to celebrities than meets the eye. Sunny Leone may be known for Bollywood, reality shows, and her infamous oomph factor, but very few know about her activism. Sunny has long been vocal about animal rights not only through her interviews but also through her actions. In 2016, Sunny was named animal rights organization PETA’s Person of the […]

ASCI takes a step towards transparent advertising

How many times have you heard terms like ‘No 1,’ ‘most recommended,’ ‘winner of Tom Dick and Harry award’ in advertisements? While some of these accreditations can be genuine, most are vague and misleading. This buffoonery is about to come to an end. Advertisers will now have to think twice before exaggerating the superiority of their product with deceptive decorations, […]

Is advertising evil?

How Lucky Strike invented a new use for smoking. Year: 1930 Brand: Lucky Strike Manufacturer: American Tobacco Company Campaigns: Tempted to Over-indulge, ‘Reach for a Lucky Instead of a Sweet’ Usage: Fat Burner In the 1920s, Lucky Strike unveiled an advertising campaign that was credited with increasing the brand’s cigarette sales by more than 300% in the first year. Their slogan: “Reach for a Lucky instead […]