Using social media to promote your photography business

Using social media to promote your photography business

Social media is a great way to build a genuine fan base for your brand at zero cost. This is true for any business type including and especially for freelance ...

I learnt sign language for the role of Deepika – Cairvee Thakkar

I learnt sign language for the role of Deepika – Cairvee Thakkar

A Mumbai girl who started working from the age of 16, Cairvee Thakkar is a truly self-made actor. She has played vital roles in South Indian films Malli Malli Chusa ...

I'm Thrilled to Make My Bollywood Debut with Govinda Sir – Rishika Kapoor

I'm Thrilled to Make My Bollywood Debut with Govinda Sir – Rishika Kapoor

Ever heard of the phrase, ‘Dreams do come true when you work hard and are disciplined?’ Well, that is the case with actor, Rishika Kapoor, who is set to make ...

Acting makes me feel stronger – Samyuktha Viswanathan

Acting makes me feel stronger – Samyuktha Viswanathan

Becoming an actor is not easy, especially when you are coming from a traditional South Indian family. But when your dreams are bigger than your fears, you develop the courage ...

The talented face behind 350 ads – Mahima Mehta

The talented face behind 350 ads – Mahima Mehta

Having grown up in the mesmerizing city of lakes – Bhopal, Mahima Mehta spent her teenage years sheltered from the shadow of the entertainment world. She was 19 when she ...

I have the utmost respect for the crew behind the camera – Devika Vatsa

I have the utmost respect for the crew behind the camera – Devika Vatsa

Devika Vatsa started her journey as an Assistant Director and gradually moved on to acting. From commercials to web series to full-length feature films, she has made her mark in ...

Modeling started out as a hobby and turned into a profession – Aparna Jachak

Modeling started out as a hobby and turned into a profession – Aparna Jachak

From acting, modeling to Software and trading – Aparna Jachak does it all! Over a blooming career in the entertainment industry, she has worked for brands to the likes of ...

A practical guide to becoming a model in India (and get featured in advertisements)

A practical guide to becoming a model in India (and get featured in advertisements)

10 Steps to Build and Sustain Your Modeling Career in India - A Practical Guide for Both Men and Women This webpage is licensed for your personal reading only. All ...

My journey from a tomboy to a pageant queen – Aditi Shetty

My journey from a tomboy to a pageant queen – Aditi Shetty

Nobody ever believed Aditi Shetty could become an actress. Fueled by her childhood dream, she did not give up. Aditi now has a host of interesting projects and numerous pageant ...

Inspiring story of a small-town girl bitten by Bollywood bug – Donal Bisht (Part 2)

Inspiring story of a small-town girl bitten by Bollywood bug – Donal Bisht (Part 2)

If you haven't already, read the Part 1 here. If getting to try her hand at acting was a difficult journey, what lay ahead was even more challenging. Donal Bisht ...

Inspiring story of a small-town girl bitten by Bollywood bug – Donal Bisht (Part 1)

Inspiring story of a small-town girl bitten by Bollywood bug – Donal Bisht (Part 1)

The story of Donal Bisht is the ultimate inspiration for aspiring actresses. Quick-witted, lively, and full of exciting stories, our scheduled 20-minute interview with Donal turned into an insightful two-hour ...

How Subaru gained a loyal LGBTQ customer base

How Subaru gained a loyal LGBTQ customer base

It was the mid-1990s, and the sales of Subaru were on a major decline. The marketers had to do something, and fast! When other car manufacturers were going after the ...

I followed my dream at the age of 47 – Preeti Mallapurkar

I followed my dream at the age of 47 – Preeti Mallapurkar

She could not follow her dream of becoming an actress as a young girl. Now, as a successful businesswoman nearing her 50s, Ms. Preeti Mallapurkar could not help but feel ...

Did you know this about Sunny Leone?

Did you know this about Sunny Leone?

There is more to celebrities than meets the eye. Sunny Leone may be known for Bollywood, reality shows, and her infamous oomph factor, but very few know about her activism. ...

ASCI takes a step towards transparent advertising

ASCI takes a step towards transparent advertising

How many times have you heard terms like ‘No 1,’ ‘most recommended,’ ‘winner of Tom Dick and Harry award’ in advertisements? While some of these accreditations can be genuine, most ...

In conversation with celebrity makeup artist – Anjali Tater

In conversation with celebrity makeup artist – Anjali Tater

Makeup artists are behind-the-scenes warriors of the entertainment industry. While they work behind closed doors, it is their brushstrokes that manage to grab the spotlight. One such warrior, a celebrity ...

7 Bollywood celebs who gave a twist to the Dolly Parton Challenge

7 Bollywood celebs who gave a twist to the Dolly Parton Challenge

Social media challenges are the new wave of engagement. After the array of an Ice Bucket, Running Man, Planking, and Mannequin Challenges, a new fad is making the rounds, which ...

Is advertising evil?

Is advertising evil?

How Lucky Strike invented a new use for smoking. Year: 1930 Brand: Lucky Strike Manufacturer: American Tobacco Company Campaigns: Tempted to Over-indulge, ‘Reach for a Lucky Instead of a Sweet’ Usage: Fat Burner In the ...

Neejee Chhabra on twelve years in the Advertising Voice Over Industry

Neejee Chhabra on twelve years in the Advertising Voice Over Industry

Having come to Mumbai to become a model more than a decade ago, Neejee Chhabra found her calling in the most unconventional place: Voice-Over Acting. It was a field unheard ...

An ode to Beetle: Bidding goodbye to the car that changed Advertising

An ode to Beetle: Bidding goodbye to the car that changed Advertising

Think small, dream big, advertise bigger. It was in 1959 that Volkswagen came up with an ingenious ad campaign for Beetle, giving it an iconic status for years to come. ...

The moment I walked into an Ad set, I felt at home – Prithvi Pai

The moment I walked into an Ad set, I felt at home – Prithvi Pai

Prithvi wasn’t sure what she wanted to do in life until she walked into an ad set. In a candid chat with Indian Ad Divas, Prithvi Pai talks about her ...

4 Social Media tips for 2020

4 Social Media tips for 2020

The last decade disrupted our lives with a thriving, multifaceted social media boom. As the decade closes down, it is apparent that social media will continue to play a primal ...

Top YouTube Advertisements of 2019

Top YouTube Advertisements of 2019

We begin the New Year looking back at some exciting milestones in the world of Advertising. Google India recently revealed an annual YouTube Ads Leaderboard, listing out some beloved commercials ...

6 iconic Indian Ads of the 90s

6 iconic Indian Ads of the 90s

It won’t be an overstatement to say that the 90s was the golden decade of advertising. It set the tone for the millennial to come, with truly captivating ad films. ...

Opinion: Why are big Bollywood Celebs keeping silent over CAB?

Opinion: Why are big Bollywood Celebs keeping silent over CAB?

Recently, a popular Indian actor and director called Bollywood Celebrities ‘cowards’ for not speaking out about the Anti-CAB movement gaining traction in the country. While a lot of young actors ...

Bollywood Actors Who Have Broken the Silence on Anti-CAA Protests in India

Bollywood Actors Who Have Broken the Silence on Anti-CAA Protests in India

This might be the worst nightmare for publicists, but a growing number of Bollywood actors are going against the norm to speak out about what’s happening in the country. While ...

9 B-Town actors who started in Advertising

9 B-Town actors who started in Advertising

Advertising has been instrumental in giving Bollywood some of its biggest superstars. A huge number of starlets that steal the big screens today started on smaller screens of Television commercials. ...

How are Facebook Political Ads affecting us?

How are Facebook Political Ads affecting us?

In early 2018, a political consulting firm named Cambridge Analytical allegedly influenced the US elections by using a flaw in Facebook’s algorithm. As the misconduct came to light, a Pandora’s ...

Anushka Sharma spreads positivity with #HappyTweets Campaign

Anushka Sharma spreads positivity with #HappyTweets Campaign

Have you been frustrated with the anonymous trolls and endless negativity on social media platforms? It is about time the coin is flipped with a new wave of solidarity. Anushka ...

There is both good and bad in the industry – Palak Gangele

There is both good and bad in the industry – Palak Gangele

Having started her journey in 2012, Palak Gangele has seen the industry inside-out. A self-confessed struggler in this mayhem that is the entertainment industry, Palak takes absolute pride in her ...

8 skincare tips from pageant queen – Vaishnavi Patwardhan

8 skincare tips from pageant queen – Vaishnavi Patwardhan

Vaishnavi Patwardhan was trained extensively on conducting herself as a pageant queen during her tenure at the Femina Miss India 2016. A big part of her training revolved around beauty, ...

The craze of your first film never fades away – Muskaan Khubchandani

The craze of your first film never fades away – Muskaan Khubchandani

Muskaan Khubchandani’s first film, George Reddy, was released in the South on November 22, 2019. On the eve of the release, Muskaan talks to IAD about her journey from a ...

“I get drawn to projects that complement my personality” – Anjali Sivaraman

“I get drawn to projects that complement my personality” – Anjali Sivaraman

Quirky, artistic, and brilliantly unconventional, Anjali Sivaraman manifests in work that sets her apart. She talks about her three passions – Music, acting and modeling, in a candid chat with ...

Opinion: Is Indian advertising moving beyond gender stereotypes?

Opinion: Is Indian advertising moving beyond gender stereotypes?

In the past couple of years, many brands have made headlines with progressive takes on gender roles. But is it all talk and no show? Let us put the ads ...

The Miss India Pageant is about more than just having a pretty face – Vaishnavi Patwardhan

The Miss India Pageant is about more than just having a pretty face – Vaishnavi Patwardhan

A law student from the city of Pune, Vaishnavi Patwardhan's life took a U-turn when she decided to take up modeling as a career. What followed was an exhilarating journey ...

You don’t have to be 5’8 to be a model anymore – Ayesha Kanga

You don’t have to be 5’8 to be a model anymore – Ayesha Kanga

Vivacious, free-spirited, and extremely talented, Ayesha Kanga takes us through her happening journey in the world of fashion and advertising. In the short period of a year, Ayesha has made ...

Lay’s ropes in Ranbir Kapoor and Alia Bhatt to bring a smile to our faces

Lay’s ropes in Ranbir Kapoor and Alia Bhatt to bring a smile to our faces

At a time when FMCG brands struggle to stand out in the array of competitor products, Frito Lay’s India has tapped on to the universal solution to distress – a ...

Social Media Influencing gets ASCI's attention

Social Media Influencing gets ASCI's attention

With the advent of the social media boom, a new generation of advertising was born. Hordes of millennials with a staggering social media following replaced movie stars as the go-to ...

IAD is now on WhatsApp!

IAD is now on WhatsApp!

Dear all, We have a quick announcement to make. If you have subscribed to our website and have not received information or answers to your queries  int comments section yet, ...

Acting is about reinventing yourself, every day – Nikkesha Rangwala

Acting is about reinventing yourself, every day – Nikkesha Rangwala

We tuned in with Nikkesha Rangwala on a warm Tuesday afternoon. Forthcoming, grounded, and a self-confessed shy bird, Nikkesha talks about keeping it real in the entertainment industry. On starting ...

"Though born with a silver spoon, I never took advantage of it" – Yoshika Verma

"Though born with a silver spoon, I never took advantage of it" – Yoshika Verma

Yoshika Verma is a Mumbai-based actor, commercial model, and a voice-over artist. Having received training in acting from the Barry John Acting Studio, Mumbai, and the LB Acting Studio, Canada, ...

"I wanted to be an actor since I was three" – Parul Joshi

"I wanted to be an actor since I was three" – Parul Joshi

  Remember the puppetry girl from the adorable Cadbury commercial — where two puppeteers are in the midst of performance and cannot control their craving for the rich, smooth, creamy ...

“I want to be the face of Rajasthan Tourism!” – Lekha Prajapati

“I want to be the face of Rajasthan Tourism!” – Lekha Prajapati

Lekha Prajapati, our cover girl this month, is a model and actor from Jaipur, Rajasthan. She is a perfect blend of pretty looks and positive attitude. Taking time out from ...

Fair & Lovely: Advertising in India

Fair & Lovely: Advertising in India

Beauty is beyond your colour. Dark is beautiful. We should shed our obesession for fairness and age-old biases. Let's not discourage or make person feel uncomfortable because of their skin ...

"You have to be comfortable in your own skin to feel confident" – Smriti Subramaniam

"You have to be comfortable in your own skin to feel confident" – Smriti Subramaniam

State Basketball player-turned-fashion model, Smriti Subramaniam, talks to IAD about the must-haves for a model to be successful in the much competitive fashion industry! A Biotech graduate from RVCE Bangalore, ...

"Models bring credibility to brands!" – Anandita Pagnis

"Models bring credibility to brands!" – Anandita Pagnis

Cute and confident are the words that come to mind when you look at her work. Having started commercial modelling while in school, she has more than 100 advertisements to ...

Humorously Yours! – Pooja Verma

Humorously Yours! – Pooja Verma

She is as well known for her quick wit as she is for her roles in Pollywood movies. She has endorsed many top brands in the country and added glamour ...

The Success of a Rebel – Teena Singh

The Success of a Rebel – Teena Singh

"I have always been a rebel since I was a child; I always knew I was made for greater things in life. I didn’t know what I wanted to do, ...

“Embrace the faith in yourself!” – Priyanka Karunakaran

“Embrace the faith in yourself!” – Priyanka Karunakaran

New York Film Academy alumna, performance artist, and fashion model with the will of steel, Priyanka Karunakaran shares with us what it takes to be a model, and what keeps ...

"Gymming is my only bad addiction!" – Elinor Chhris

"Gymming is my only bad addiction!" – Elinor Chhris

Just three years in the fashion and advertising industry, Elinor Chhris has become a sort-after model, endorsing a ton of brands – from watches and jewellery to real estate and luxury cars! ...

"I would love to be a part of a movie with a social message!" – Onima Kashyap

"I would love to be a part of a movie with a social message!" – Onima Kashyap

No matter what part of the country you are living in, you have seen the poster of Onima Kashyap, stylishly gulping the Coke! If being the face of Coca Cola on ...

"Many people focus on the weaknesses than appreciating the goodness in others" – Vibhoutee Sharma

"Many people focus on the weaknesses than appreciating the goodness in others" – Vibhoutee Sharma

Two beauty crowns winner, model and an actor in the making, Vibhoutee Sharma wants to inspire others through a positive attitude towards life. Read on as she enthusiastically talks about what gave her ...

New Cadbury Dairy Milk Silk's – The Two Puppeteers!

New Cadbury Dairy Milk Silk's – The Two Puppeteers!

Two young puppeteers (Parul Joshi & Karanvir Malhotra) are in the midst of a performance and cannot control their craving for the rich, smooth and creamy Cadbury Dairy Milk Silk – the most ...

Model in the New Men Will Be Men – Seagram's Imperial Blue Lift Ad!

Model in the New Men Will Be Men – Seagram's Imperial Blue Lift Ad!

Hey guys, Thank you for the love and trust you have shown towards IAD. Yes, we are as much curious to know about the models in the ads as you are! ...

"My daddy is my hero!" – Priyanka Chandel

"My daddy is my hero!" – Priyanka Chandel

Meet Priyanka Chandel: the confident and pretty model and television artist from Dehradun   Tell us about the influence of your city on your upbringing? The city of Dehradun (Uttarakhand) ...

Top 5 Makeup Tips from Chitra Maudgil Artistry

Top 5 Makeup Tips from Chitra Maudgil Artistry

As promised here are the basic beauty and makeup tips from Chitra Maudgil: Skincare regime: Having a good skin and to achieve that, cleaning with a good face wash, scrubbing once ...

"I have tons of fun with Adah Sharma" – Chitra Maudgil

"I have tons of fun with Adah Sharma" – Chitra Maudgil

She is vivacious, serious about her craft and makes it all look natural and effortless. Makeup artist Chitra Maudgil armed with talent, experience and vigour, all working to her advantage ...

"Sometimes reality is much more interesting which is what Angry Indian Goddesses is all about"- Pavleen Gujral

"Sometimes reality is much more interesting which is what Angry Indian Goddesses is all about"- Pavleen Gujral

Her latest work in the movie Angry Indian Goddesses has been highly applauded. Her past work as a VJ, anchor and actor earned her earnest fan following. While her work ...

Always Always Khush

Always Always Khush

If you are feeling the Monday blues, this is what you should be watching. Great concept, beautifully shot and as quirky and innovative as it can get. Playing around the ...

"As a child I was a very shy and introverted girl"- Ipsita Mallik

"As a child I was a very shy and introverted girl"- Ipsita Mallik

She is gutsy, talented and speaks her heart. Actor and personality development trainer Ipsita Mallik on a one on one with IAD   How did you journey as an actor ...

A Brave Story

A Brave Story

The LGBT community has only recently begun gaining more strength and place in our society. It maybe more accepted in America, especially in places like San Francisco where you would see ...

Sulagna Panigrahi's Beauty Secrets

Sulagna Panigrahi's Beauty Secrets

She has a swag that is instantly noticeable and her cool quotient reflects in her work as well as her words. Sulagna Panigrahi gave us her tips and beauty suggestions ...

"Every kid growing up wanted to be an engineer or a doctor but not me" – Sulagna Panigrahi

"Every kid growing up wanted to be an engineer or a doctor but not me" – Sulagna Panigrahi

She started young and had an early career in the movies, ads and television. She is a very well-known and a well-respected name in the industry. IAD chats with Sulagna Panigrahi ...

Bold Is Beautiful

Bold Is Beautiful

It's a cold and harsh world we live in. Sometimes it's just impossible to reason or fight back injustice but to have art do that for you is finding strength ...

All About The Shine

All About The Shine

One of the most recent examples of taking your imagination to an extremely interesting place and creating something absolutely wacky with it is what the new Happydent Palace ad has ...

Acting or anchoring, I fit in easily – Muskaan Chowdhary

Acting or anchoring, I fit in easily – Muskaan Chowdhary

One of the best things about talking to artists is looking at mundane life through their interesting perspectives; sometimes a joyride, at other times an intense experience through their journey ...

"It was a world I wanted to go but did not know how and when it would happen" – Jividha Ashta

"It was a world I wanted to go but did not know how and when it would happen" – Jividha Ashta

She is simple, understands the deeper meaning of life and wears her intentions on her sleeve. All these qualities are precious in showbiz; especially if you want a long career. ...

"Acting gives me the power to know myself better" – Jannat Sorathia

"Acting gives me the power to know myself better" – Jannat Sorathia

Her discipline and dedication not only to her art but her life is contagious. Jannat Sorathia tells us what it takes to sustain and achieve success in showbiz   Which city ...

"I just want to work hard and want to be honest with my acting"- Naina Trivedi

"I just want to work hard and want to be honest with my acting"- Naina Trivedi

She is soft-spoken, measured with words but open and expressive at the same time. Her life as an actor, spent learning and honing her craft is passionate, interesting and truly ...

"I learned how to stay original and to uphold my values and principles." – Aileena Catherin Amon

"I learned how to stay original and to uphold my values and principles." – Aileena Catherin Amon

Read the success story of Aileena Catherin Amon on Indian and World Pageant. You can follow Aileena on Facebook. Interviewer: Simeon Singsit

"I am so glad that I got to study Shakespeare in school; I’d recite speeches running around in my lawn, without any reason"- Nidhi Singh

"I am so glad that I got to study Shakespeare in school; I’d recite speeches running around in my lawn, without any reason"- Nidhi Singh

She is natural on-screen, effortlessly slips into her characters, humble in real life and stole our hearts with her portrayal of 'Tanya' in the TVF series Permanent Roommates. Nidhi Singh talks ...

“I think you must have a very balanced mind. Your mind is where everything starts”- Tulip Joshi

“I think you must have a very balanced mind. Your mind is where everything starts”- Tulip Joshi

Indian Ad Divas in an exclusive with Tulip Joshi on her life, career and what makes her tick   I am sure you have been asked this question a million ...

Permanent Roommates: Of love, live-ins and life

Permanent Roommates: Of love, live-ins and life

Long-distance relationships, live-relationships, transitional worlds, man-woman equation, love, generational differences, the inter-web, real world problems and more. Tvf’s Permanent Roommates explores all this and more, all topped with some humour. ...

“There are times when I hear my dad sing and I am in tears” – Hamsika Iyer

“There are times when I hear my dad sing and I am in tears” – Hamsika Iyer

She is as eclectic as they come. From Bollywood to Electronica, Hamsika Iyer’s work is diverse and refreshing. She has a voice, the talent, perseverance and taste. Not only did ...

"We Are Known As The Dream Merchants!" – Sarita Chadha

"We Are Known As The Dream Merchants!" – Sarita Chadha

Director Sarita Chadha chats with IAD about her successful career in the industry and tells upcoming directors to be deeply involved in work, stay focused and to keep a cool ...

“I Love Doing Highly Experimental Makeup” – Kulsum Parvez

“I Love Doing Highly Experimental Makeup” – Kulsum Parvez

Kulsum Parvez, make-up artist, hairstylist and grooming expert discusses her transition from the hospitality industry to showbiz, her love for experimentation and bringing a wealth of change in women’s lives ...

“VO is an audio-visual experience where you only have your voice to emote” – Mamta Gurnani

“VO is an audio-visual experience where you only have your voice to emote” – Mamta Gurnani

She is a voice-over artist as well as an actor. It’s a tough job to be successful in one career while Mamta Gurnani juggles two and does them both eloquently ...

October 6, 2015

Tanishq Brings You Zuhur

There is something special when women get together; in olden days, they would gather at the communal well or by the river doing laundry, knitting or Saturday markets. They would bond, talk about their lives, men, kids, food, anything under the sun really. Over the years, this has been replaced by shopping, drinking and mid-night sessions, dinners, dancing and other ways of connecting among womenfolk. […]

wajendhar.k Advertising 0 1 min read
October 5, 2015

“Success is completely unimportant but doing what you really want to do and taking it to the finish line is”- Shefali Bhushan

Writer/Director/Producer Shefali Bhushan brings into focus her story that resulted in her soon to be released movie Jugni, her passion project Beat Of India and her overall experience of working in the film industry.    What was your journey into becoming a director? I did my mass communication from Jamia Miliya Islamiya and that is the logical journey to take in […]

wajendhar.k Director Interview 2 4 min read
October 3, 2015

Neelam Gill: Making India Proud

She was apparently scouted when she was 14 and when her friends at school found out about her, they said she was a foot model. Her classmates apparently wore the brands that she models for now. She was also called “Pa*k*”by them. Did this get to her? No. Because Neelam Gill is the first Indian to be cast by Burberry. […]

wajendhar.k News 0 1 min read
September 30, 2015

Medha's Secrets For Flawless Skin

Model/Actor/Writer Medha spills her secrets to acquiring a winning skin and easy style *  I have good skin and the credit goes to my Mum. I do nothing for it. I think it’s important to keep the skin clean. If you live in Bombay, it can be very cruel to your skin. The water doesn’t suit everybody, then there’s pollution and dirt […]

wajendhar.k Beauty Diaries 0 1 min read
September 29, 2015

Danielle Canute Crowned As India's Next Top Model

Her personality on the show is simple but suitable for reality TV. There was something genuine about Danielle Canute and this was noticeable all through the show. The show may have spent a lot of time on things that normal girls don’t really spend so much time contemplating. For instance the episode where the girls are given a makeover with their […]

wajendhar.k Models 0 1 min read
September 26, 2015

Lights, Camera And Strut

Reality shows are the flavour of this era. The drama and suspense when paired with good timing and sensibilities can be killing and create the desired impact. Even with the internet taking over so many different areas of print and broadcast, television has always somehow managed to stay afloat finding ways to keep their couch potatoes stay in the spot. India’s Next Top Model […]

wajendhar.k Models 0 1 min read
September 25, 2015

In The Mood For Celebration: The Wish Chain

We often wish for a world without religions and a place without barriers. We wish for a world with no walls and no boundaries. We wish the world could harmoniously celebrate all the different cultures together as one. So when there are two festivals being celebrated simultaneously, like two sides of a coin, it gives us a sensation of oneness and […]

wajendhar.k Brands 0 46 sec read
September 24, 2015

Women In Gold

What is it about gold that makes it immortal? Gives it a Godlike reverence? Makes women bite their tongue in sheer adoration? A gold lover knows how it can light up your face, the medicinal qualities it possesses and the ancient, pious and unbroken ritual of passing it down to the next generation. Our grandmothers who spent their most important […]

wajendhar.k Brands 0 1 min read

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