Having grown up in the mesmerizing city of lakes – Bhopal, Mahima Mehta spent her teenage years sheltered from the shadow of the entertainment world. She was 19 when she decided to jump on to the hustle-bustle of the most happening city in India – Mumbai. The opportunity came in the form of a year-long diploma in Advertising from the […]
How Lucky Strike invented a new use for smoking. Year: 1930 Brand: Lucky Strike Manufacturer: American Tobacco Company Campaigns: Tempted to Over-indulge, ‘Reach for a Lucky Instead of a Sweet’ Usage: Fat Burner In the 1920s, Lucky Strike unveiled an advertising campaign that was credited with increasing the brand’s cigarette sales by more than 300% in the first year. Their slogan: “Reach for a Lucky instead […]
We begin the New Year looking back at some exciting milestones in the world of Advertising. Google India recently revealed an annual YouTube Ads Leaderboard, listing out some beloved commercials produced through the year. Let us reminisce on the advertisements that ruled the internet in 2019, by garnering highest grossing shares and views on the popular video sharing platform – […]
It won’t be an overstatement to say that the 90s was the golden decade of advertising. It set the tone for the millennial to come, with truly captivating ad films. Let us look at some of our favorite commercials, which had a significant impact on the world of Indian Advertising. 1. Raymond – The Complete Man The Complete Man series […]
Vicky Kaushal, Siddharth Malhotra, Jim Sarbh, Huma Qureshi, Sonakshi Sinha, Ali Bhatt, Rajkumar Rao, Dia Mirza, Bhumi Pednekar, Hansal Mehta, Anurag Kashyap, Swara Bhaskar, Parineeti Chopra, Richa Chadha, Nimrat Kaur, Manoj Bajpayee, Ayushmann Khurrana, and Hrithik Roshan voice their views against the unrest in the country and support the students protesting CAA.
Advertising has been instrumental in giving Bollywood some of its biggest superstars. A huge number of starlets that steal the big screens today started on smaller screens of Television commercials. To this date, advertising is regarded as a leading medium for aspiring actors to get spotted for their talent. Let us look at some such stars that climbed the ranks […]