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Category Archive: Feature

UrbanClap’s New #JustLikeFamily Ad Will Bring a Big Smile To Your Face!

Originally posted on Mad Over Marketing:
Aren’t there multiple situations in our day to day lives when we really reaaaallllyy wish we had a magic wand – like one flick and a genie appears &…

The Influence of Indian Cinema on the Evolution of Salwar Kameez

Over the last century, Hindi mainstream cinema has not only mirrored our society but also helped to shape many attitudes and trends. Among the most impact it has had is on the way… Continue reading

New Cadbury Dairy Milk Silk’s – The Two Puppeteers!

Two young puppeteers (Parul Joshi & Karanvir Malhotra) are in the midst of a performance and cannot control their craving for the rich, smooth and creamy Cadbury Dairy Milk Silk – the most adorable commercial on… Continue reading

*Her – A micro drama starring Regina Cassandra

*Her is the story of thought-provoking conversation that happens between a star actress who has a large fan base (Regina Cassandra) and her ardent admirer (a 4th year B-Tech student). The talk takes… Continue reading

Best Ads 2015 Part III

Here’s Part III of our best picks from the ads that touched our hearts in 2015   Myntra- best of fashion: You can ease into this ad, it feels like sunshine and that’s… Continue reading

Best Ads 2015 Part II

We continue our journey in part 2 of this segment picking out ads that we adore the most   Craftsvilla: The women are dusky, the streets are dusty and the energy of the… Continue reading

Best Ads 2015- Part 1

Commercials that struck a chord with us.  We put them together for you. To be continued…   Boond boond mein sacchaiyi:  This will resonate with each one of you. It’s exhilarating, filled with truthful… Continue reading

Always Always Khush

If you are feeling the Monday blues, this is what you should be watching. Great concept, beautifully shot and as quirky and innovative as it can get. Playing around the theme of ‘Rudalis’,… Continue reading

Wedeterna’s DIY Approach To Marriages

Something sweet, something quirky and something that will make your heart feel a little gooey, Wedeterna is progressive, contemporary, Indian and all about DIY When the mother in the video fills in the… Continue reading

The crowning glory

Some people are born with naturally gorgeous hair. We all have friends who we have a hair crush on. Sometimes they are men but most times it’s a woman whose bouncy, soft and… Continue reading

The Vintage Vibes

The quality of vintage material is contained in the history it carries, the stories they hold and the timelessness wrapped around it. A piece of vintage equipment  has a quality, an aura that enchants and thrills… Continue reading

Being Progressive

The magic you feel when you watch something absolutely stunning, ethereal, immersive, like losing yourself; a feeling that stays with you; stays inside you. It’s a seed sown for more in the same… Continue reading

A Man’s World

“What if women treated men, the way men treat women. It is a story about walking a mile in their shoes, in that world.” The tagline and the trailer should be enough for… Continue reading

Fashion For A Cause

Why is it that when we hear stories of courage, beauty, grace, faith and strength, we feel stirred and motivated? There is something inherently warrior-like in the pure act of struggle. The goal-oriented… Continue reading

Tearing Down The Walls

Their eyes met across the counter at the pharmacy; the girl stared as the store guy tried different sizes of brown paper bags to cover the pack of sanitary napkins she had just bought.… Continue reading

The Goddess Month

The moon cycles, astrology, mystery of the unknown and our diverse paths of searching for a higher power has always been truly uniquely Indian. Even in an age of impressive technological progress, the… Continue reading

The Power Of One

If you are an old man reading this, do you remember what your goals were as a youngster? If you are an older woman, what did you want out of life as a… Continue reading

“Mere Creep Se Creepy Koi Creep Nahi Hai”

Art is a  highly powerful way to channel, deal, cope with, whatever you may call it when you are faced with real life situations. In shades of comedy, tragedy, drama or a mix,… Continue reading