How Lucky Strike invented a new use for smoking. Year: 1930 Brand: Lucky Strike Manufacturer: American Tobacco Company Campaigns: Tempted to Over-indulge, […]

The last decade disrupted our lives with a thriving, multifaceted social media boom. As the decade closes down, […]

We begin the New Year looking back at some exciting milestones in the world of Advertising. Google India […]

It won’t be an overstatement to say that the 90s was the golden decade of advertising. It set […]

Vicky Kaushal, Siddharth Malhotra, Jim Sarbh, Huma Qureshi, Sonakshi Sinha, Ali Bhatt, Rajkumar Rao, Dia Mirza, Bhumi Pednekar, Hansal Mehta, Anurag Kashyap, Swara Bhaskar, Parineeti Chopra, Richa Chadha, Nimrat Kaur, Manoj Bajpayee, Ayushmann Khurrana, and Hrithik Roshan voice their views against the unrest in the country and support the students protesting CAA.

Advertising has been instrumental in giving Bollywood some of its biggest superstars. A huge number of starlets that […]

In early 2018, a political consulting firm named Cambridge Analytical allegedly influenced the US elections by using a […]

Have you been frustrated with the anonymous trolls and endless negativity on social media platforms? It is about […]

At a time when FMCG brands struggle to stand out in the array of competitor products, Frito Lay’s […]

Dear all, We have a quick announcement to make. If you have subscribed to our website and have […]

Beauty is beyond your colour. Dark is beautiful. We should shed our obesession for fairness and age-old biases. Let's not discourage or make person feel uncomfortable because of their skin color. #UnFairness #MarketingGimmicks

via Fair & Lovely: Advertising in India

IAD had fun talking with Vibhoutee Sharma, the model pouting in the video! 🙂 Thank you MOM!  

Over the last century, Hindi mainstream cinema has not only mirrored our society but also helped to shape […]

Two young puppeteers (Parul Joshi & Karanvir Malhotra) are in the midst of a performance and cannot control […]

*Her is the story of thought-provoking conversation that happens between a star actress who has a large fan […]