indian commercials gender stereotype Sticky post

Opinion: Is Indian advertising moving beyond gender stereotypes?

In the past couple of years, many brands have made headlines with progressive takes on gender roles. But is it all talk and no show? Let us put the ads we know and love through our very own gender sensitivity test. If you can recall even a single example for each of the pointers below, advertising would have come a long way. How many car … Continue reading Opinion: Is Indian advertising moving beyond gender stereotypes?

A Brave Story

The LGBT community has only recently begun gaining more strength and place in our society. It maybe more accepted in America, especially in places like San Francisco where you would see trans gender people walking down the streets, in the clubs and they are not stared at. India is transitioning but it has a long way to go. The interesting story of Nisha who was earlier … Continue reading A Brave Story

#shareyourstory; Image source- www.inbreakthrough.tv

Son: #shareyourstory

Women and only women can really, truly understand the insulting feeling, the disgust, the unpleasantness and the total disrespect when they are whistled at on the streets. When mothers take it up as their responsibility to teach their sons how wrong it is to take this matter lightly and be aware of how the sentiment attached to this act is grossly unacceptable. #shareyourstory is a great … Continue reading Son: #shareyourstory

Bold Is Beautiful

It’s a cold and harsh world we live in. Sometimes it’s just impossible to reason or fight back injustice but to have art do that for you is finding strength in your situation. The woman (Radhika Apte) in Myntra.com’s Anouk ad believes in herself, in her talent and hard work as a professional architect and respects the company she works for. But as the story … Continue reading Bold Is Beautiful

Shining bright with Happydent

All About The Shine

One of the most recent examples of taking your imagination to an extremely interesting place and creating something absolutely wacky with it is what the new Happydent Palace ad has done. So it’s only deserving that this ad is among the best 20 ads this century according to the recently published Gunn Report. The shot where the guy who is tied and is swinging on the … Continue reading All About The Shine

Maneka Gandhi in the towel ad circa 1973

Maneka Gandhi: A model citizen

She is the holy grail of protecting the mute creatures i.e. animals. Animal lovers and activists around the globe and in India especially respect this woman for her bold stand in support of our four-legged friends. So what does an ad with Maneka Gandhi promoting a bathing towel in 1973 make you say? Apparently this beauty, before she became the Union Minister for Women and Child Development … Continue reading Maneka Gandhi: A model citizen

Nigerian model Ugochi Igwilo

Survival Of The Fairest

It’s not surprising when you read a news piece about an African model finding it difficult to get work in India because of her skin colour is it? Haven’t we been dealing with the issue of colour from the time we were colonised by the British? Back then it was an outside country deciding what was beautiful and “brown” wasn’t considered beautiful or even deserving of … Continue reading Survival Of The Fairest

Happy Diwali

Happy Diwali!

Lights, diyas, firecrackers, sweets, family, friends, holiday, childhood memories these are all things we associate with Diwali. Among South Indians, the mother gives their kids a hot oil bath-drag them out of bed and give them a bath. It’s all par of the tradition. We picked a few videos to wish all our readers a very Happy Diwali!                 … Continue reading Happy Diwali!

Zomato-mother-ad

Going Home

“Going home” may have different connotations to different people. Travellers go home after their sojourn and the familiar wind in their faces makes them feel at home, nomads feel the familiar wind wherever they go, every place is home for them.  We won’t be completely off the mark when we say for Indians, coming home means “Maa ke haath ka khana”. It’s an all-encompassing comfort … Continue reading Going Home

Model Henna Maria Kennedy

Model Henna Maria Kennedy’s Foray Into Politics

Models are all looks and no brains- this is a  statement we have heard before; read it in magazines, heard it said in sitcoms and watched it in the movies. News like the one we are writing about breaks those stereotypes. Henna Maria Kennedy, a twenty two-year old model and an engineering pass out in Electronics and Communication, is making history by contesting as a BJP … Continue reading Model Henna Maria Kennedy’s Foray Into Politics

Shah Rukh Khan

Happy Birthday Shah Rukh Khan!

Everyone knows him and he is literally the King of Bollywood. Shah Rukh Khan‘s life story is madly thrilling, mesmerizing and inspiring in every way possible. A rags to riches, from nothing to dreams come true story just like in the movies but real. Shah Rukh Khan turned fifty today on November 2nd. He is a Scorpio baby and everything the quick-read astrology books talk about … Continue reading Happy Birthday Shah Rukh Khan!

Alia Bhatt in the new Coca-Cola ad

“Ek glass mein char barf aur Coca-Cola”

Some of us will remember our mothers, aunts and other female family relatives talking about how their girls need to be taught how to cook and clean. These talks passed down from generations where the elder women in the family sat chit-chatting about their girl kids who needed to be prepared for their future family life; it is a part of our cultural lineage. Things … Continue reading “Ek glass mein char barf aur Coca-Cola”