In the past couple of years, many brands have made headlines with progressive takes on gender roles. But is it all talk and no show? Let us put the ads we know and love through our very own gender sensitivity test. If you can recall even a single example for each of the pointers below, advertising would have come a long way. How many car … Continue reading Opinion: Is Indian advertising moving beyond gender stereotypes?
A law student from the city of Pune, Vaishnavi Patwardhan‘s life took a U-turn when she decided to take up modeling as a career. What followed was an exhilarating journey through the world of beauty pageants, fashion, and films. Vaishnavi shares tidbits from her life as a working model and an actress in this candid interview. When did you first get inclined towards the entertainment … Continue reading The Miss India Pageant is about more than just having a pretty face – Vaishnavi Patwardhan
At a time when FMCG brands struggle to stand out in the array of competitor products, Frito Lay’s India has tapped on to the universal solution to distress – a smile. An ‘out of the box’ (like literally) campaign ‘Smile Deke Dekho’ is based on the conception that smile is a ubiquitous connector of people globally. Lay’s is embracing the trend of integrated advertising with … Continue reading Lay’s ropes in Ranbir Kapoor and Alia Bhatt to bring a smile to our faces
With the advent of the social media boom, a new generation of advertising was born. Hordes of millennials with a staggering social media following replaced movie stars as the go-to ambassadors of popular brands. The likes of Scherezade Shroff, Prajakta Koli – also known as MostlySane blew up on YouTube. Influencers like Radhika Bangia, Sejal Kumar shot to popularity on Instagram. TikTok isn’t far behind … Continue reading Social Media Influencing gets ASCI’s attention
We tuned in with Nikkesha Rangwala on a warm Tuesday afternoon. Forthcoming, grounded, and a self-confessed shy bird, Nikkesha talks about keeping it real in the entertainment industry. On starting early How did you set off in the entertainment industry? Did you always know you wanted to be an actor? Growing up in Canada, I was always the kid who was into dance, drama, and … Continue reading Acting is about reinventing yourself, every day – Nikkesha Rangwala
Over the last century, Hindi mainstream cinema has not only mirrored our society but also helped to shape many attitudes and trends. Among the most impact it has had is on the way we dress. With the allure that our leading ladies manage to create on the silver screen, no wonder commoners try and imitate them as best as they can in their bid to … Continue reading The Influence of Indian Cinema on the Evolution of Salwar Kameez
Two young puppeteers (Parul Joshi & Karanvir Malhotra) are in the midst of a performance and cannot control their craving for the rich, smooth and creamy Cadbury Dairy Milk Silk – the most adorable commercial on air. This beautiful ad film conceptualized by Ogilvy & Mather perfectly builds on the Silk’s signature theme: irresistible Silk, encapsulating the romantic jingle: “Kiss me… close your eyes”. O&M turns the simple Romeo-Juliet-kind … Continue reading New Cadbury Dairy Milk Silk’s – The Two Puppeteers!
It’s a cold and harsh world we live in. Sometimes it’s just impossible to reason or fight back injustice but to have art do that for you is finding strength in your situation. The woman (Radhika Apte) in Myntra.com’s Anouk ad believes in herself, in her talent and hard work as a professional architect and respects the company she works for. But as the story … Continue reading Bold Is Beautiful
This is an absolutely gorgeous execution of an ad. The new #PrettyGirlSwag Livon Serum ad featuring Kangana Ranaut looks more like a top-notch, well produced music video. Great styling, beautifully shot and completely stepping up to the title, the campaign seems to have struck the right chords. What immediately jumps out in the ad is how it eases you into it. Kangana looks like a million dollar … Continue reading Pretty Girl Swag!
We often wish for a world without religions and a place without barriers. We wish for a world with no walls and no boundaries. We wish the world could harmoniously celebrate all the different cultures together as one. So when there are two festivals being celebrated simultaneously, like two sides of a coin, it gives us a sensation of oneness and our wishes seem to start … Continue reading In The Mood For Celebration: The Wish Chain
What is it about gold that makes it immortal? Gives it a Godlike reverence? Makes women bite their tongue in sheer adoration? A gold lover knows how it can light up your face, the medicinal qualities it possesses and the ancient, pious and unbroken ritual of passing it down to the next generation. Our grandmothers who spent their most important occasions and precious moments wearing … Continue reading Women In Gold
Old things have a charm that is hard to ignore. Nestle might be fighting a battle to keep calm during turbulent times, but they don’t seem like the kinds to back down so easily. Their repertoire is vast and widespread. Marking their 100 year anniversary, the brand put out a touching campaign to win back the audience they have lost thanks to the Maggi controversy. It’s … Continue reading Nestle Turning A Century Old
Theater artists are ‘special’, rather ‘gifted’ is the word. The most amazing thing about them is their energy and self-belief to tell a story boldly and convincingly; bringing a scripted character to life, and taking audience through a roller coaster of emotions… All this action in ‘live’! We bring to you one such incredibly talented theater artist and commercial model Manasi Rachh. Her accomplishments as an actress could be … Continue reading “I couldn’t believe it was me when the ad went on air during IPL matches” – Manasi Rachh
Rajiv Menon Productions has given us many memorable ads and a reason to discuss relentlessly about them off TV. While the whole world is going gaga over finding who the new Telugu Rexona soap ad girl is, IAD gets to speak to Devna Pani herself! Here are excerpts from the exclusive chat with the 24-year-old pretty Mumbaikar, who has re-personified the soap brand. 🙂 Devna is daughter … Continue reading Cinemas inspire me a lot; the journey with the characters and their creators” – Devna Pani
With a pair of wide eyes and a cheerful smile, Shazahn Padamsee is certainly a name that rings a million hearts. Born to renowned ad guru and theatre veteran Alyque Padamsee and noted pop star Sharon Prabhakar, this girl is blessed with best of both of their genes. A perfect blend of beauty and talent, the youngest of the Padamsee clan has impressed one and … Continue reading Shazahn Padamsee