It was the mid-1990s, and the sales of Subaru were on a major decline. The marketers had to […]

How many times have you heard terms like ‘No 1,’ ‘most recommended,’ ‘winner of Tom Dick and Harry […]

Makeup artists are behind-the-scenes warriors of the entertainment industry. While they work behind closed doors, it is their […]

How Lucky Strike invented a new use for smoking. Year: 1930 Brand: Lucky Strike Manufacturer: American Tobacco Company Campaigns: Tempted to Over-indulge, […]

Think small, dream big, advertise bigger. It was in 1959 that Volkswagen came up with an ingenious ad […]

We begin the New Year looking back at some exciting milestones in the world of Advertising. Google India […]

It won’t be an overstatement to say that the 90s was the golden decade of advertising. It set […]

Recently, a popular Indian actor and director called Bollywood Celebrities ‘cowards’ for not speaking out about the Anti-CAB […]

Advertising has been instrumental in giving Bollywood some of its biggest superstars. A huge number of starlets that […]

In early 2018, a political consulting firm named Cambridge Analytical allegedly influenced the US elections by using a […]

In the past couple of years, many brands have made headlines with progressive takes on gender roles. But […]

A law student from the city of Pune, Vaishnavi Patwardhan‘s life took a U-turn when she decided to […]

At a time when FMCG brands struggle to stand out in the array of competitor products, Frito Lay’s […]

With the advent of the social media boom, a new generation of advertising was born. Hordes of millennials […]

We tuned in with Nikkesha Rangwala on a warm Tuesday afternoon. Forthcoming, grounded, and a self-confessed shy bird, […]