The last decade disrupted our lives with a thriving, multifaceted social media boom. As the decade closes down, it is apparent that social media will continue to play a primal role in our lives. Here’s how influencers, businesses, brands, and even the average user can make most of the advent of social media.
1. Video is the new black
As social media brings our attention span down, appeal for video content is going up. 82% of all consumer traffic will be in the form of video content by 2021, according to a study by Cisco. Live videos, short videos, vines, Vlogs, you can take your pick of the lot, but it is time to jump the bandwagon and harness the power of a potent video.
2. Build trust with micro-influencers
Targeted ads often seem creepy, whereas influencer marketing comes across as a thoughtful, personalized recommendation. Influencers give a face to an idea. Influencers are the new rage of the decade that can make or break your brand. Collaborating with Mini, Micro or Mega influencers in your industry can prove to be an indispensable social media tool of 2020.
3. Follow your audience
Everywhere else, ‘follow your heart’ might be the right advice, but when it comes to social media, following your audience is the way to go. Come 2020, the users are dispersed over a variety of social media platforms. Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, TikTok – the list is unending. It is not feasible to spend the time and resources catering to all. So, it makes sense to focus on platforms your target audience is using.
4. What is the latest rage?
This is a question every person using social media must ask themselves now and then. Social media is a forever evolving, continuously upgrading medium. Keep reading up on the statistics and upgrades on social media platforms you use. It doesn’t hurt to stay ahead of the curb.
While social media is not as easy as it looks, you can harness leads, customers, followers, brand visibility, and much more, when you take it seriously. So, take time to draft a winner social media strategy, and it will reward you with a stellar year 2020!