indian commercials gender stereotype Sticky post

Opinion: Is Indian advertising moving beyond gender stereotypes?

In the past couple of years, many brands have made headlines with progressive takes on gender roles. But is it all talk and no show? Let us put the ads we know and love through our very own gender sensitivity test. If you can recall even a single example for each of the pointers below, advertising would have come a long way. How many car … Continue reading Opinion: Is Indian advertising moving beyond gender stereotypes?

onima for lakshmi jewellery Sticky post

“I would love to be a part of a movie with a social message!” – Onima Kashyap

No matter what part of the country you are living in, you have seen the poster of Onima Kashyap, stylishly gulping the Coke! If being the face of Coca Cola on a million copies is a feat, the model is a gifted artist and has several experimental creations to her credit. IAD tries to take a sneak peek into Onima’s life (and her creative mind)! We … Continue reading “I would love to be a part of a movie with a social message!” – Onima Kashyap

Tanishq Jewellery

Tearing Down The Walls

Their eyes met across the counter at the pharmacy; the girl stared as the store guy tried different sizes of brown paper bags to cover the pack of sanitary napkins she had just bought. Her thoughts drifted back and forth between her time in America where this was no taboo but India was different. We have made brilliant progress in so many spheres of technology, art, science … Continue reading Tearing Down The Walls

One of Amul's many wonderful print ads

IAD’s Top 5 picks of ads featuring kids- Part 1

These commercials with kids playing adult dress up and being witty were not only one of it’s kind but these kids were way wittier than any other adults in commercials we had recently seen. We are talking about the Flipkart ad series. There are a ton of ads out there that involve kids because like it or not, having a baby or a cat in an ad … Continue reading IAD’s Top 5 picks of ads featuring kids- Part 1

Model/Actress Shruti Narayann tells us her beauty secrets

•Body: My first tip would be that you have to have a good body. You’ve got to maintain your figure, because the camera makes you put on weight. Genetically, I’m skinny but I do yoga and work out like twice a week in a proper gym •Skin: I have very sensitive skin. It breaks out when I put on make up. So I avoid wearing … Continue reading Model/Actress Shruti Narayann tells us her beauty secrets

Shruti Narayann shot by Sajna Sivan

“If it wasn’t for make up artists, the industry would look so different!”- Shruti Narayann

She is refreshingly open-hearted and genuine; a quality that is quickly becoming a rarity in today’s world and in this business. Her talent speaks volumes and her story will make you smile. From Dove Damage Therapy, MTR 5 Senses, ICICI Prudential and Brooke Bond 3 Roses, among other commercials, she has endorsed to name a few. IAD caught up with the curly-haired beauty-Shruti Narayann. Which … Continue reading “If it wasn’t for make up artists, the industry would look so different!”- Shruti Narayann

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“We are rarely invited for the success parties of the films/TV series we worked on” – Mamta Gurnani

She is a voice-over artist as well as an actor. It’s a tough job to be successful in one career while Mamta Gurnani juggles two and does them both eloquently well. IAD catches up with Mamta to discuss ads, voice-overs and surviving in this industry. Tell us more about the voice-over industry; how competitive is it? The growth of the media industry in India in … Continue reading “We are rarely invited for the success parties of the films/TV series we worked on” – Mamta Gurnani

amrit sandhu

“My USP is my smile” – Amrit Sandhu

IAD got to speak with gorgeous Amrit Sandhu this week! With a perfect amiable smile and girl-next-door looks, Amrit has not only self achieved commercial success in modelling but has won a million hearts across the country. Excerpts from a tete-a-tete where she shares some of her hidden talents and success secrets. Enjoy! 🙂 Tell us something about yourself and your foray into modelling? I was born … Continue reading “My USP is my smile” – Amrit Sandhu

“I couldn’t believe it was me when the ad went on air during IPL matches” – Manasi Rachh

Theater artists are ‘special’, rather ‘gifted’ is the word. The most amazing thing about them is their energy and self-belief to tell a story boldly and convincingly; bringing a scripted character to life, and taking audience through a roller coaster of emotions… All this action in ‘live’! We bring to you one such incredibly talented theater artist and commercial model Manasi Rachh. Her accomplishments as an actress could be … Continue reading “I couldn’t believe it was me when the ad went on air during IPL matches” – Manasi Rachh

Ashna Zaveri

Do you remember the women’s day special advert of Tata Tea’s famous ‘Jaago re’ ad campaign, in which a female interviewer questions Shah Rukh Khan about the gender equality? In the commercial SRK made a commitment of rolling female actors’ names before his own in all of his movies, henceforth. (And yes, he did stand on his word in his latest movie, Chennai Express – … Continue reading Ashna Zaveri

“They say I am quite photogenic and have a lovely smile!” – Niyati Joshi

IAD speaks to the beautiful and cheerful Niyati Joshi, a top model in the Silicon Valley of Glamour, Mumbai. May be you never observed keenly but not a day goes past without watching her on the television and newspaper ads of popular brands! Some snippets as Niyati shares about her life, journey to fame and her future plans in an exclusive interview, with a twinkly smile! 🙂 Please tell … Continue reading “They say I am quite photogenic and have a lovely smile!” – Niyati Joshi

“I am a fitness freak and an ardent Yoga practitioner” – Vandana Gupta

Vandana Gupta is a lovely lady with a cheerful and charming voice. I could feel the positive energy that oozes out from the person through her voice. A rendezvous with the ad belle would definitely be a delight. I was way too excited and nervous to interview a celebrity. But she being a warm and friendly person, made me feel comfortable in no time. I was … Continue reading “I am a fitness freak and an ardent Yoga practitioner” – Vandana Gupta

Clio Baran

Let us talk about the Airtel 3G – Endless Goodbye tv commercial today. The ad portrays a couple who stay always connected in the world of Airtel, when everything tries to tear them apart. Remember? The silent ad film has a very heartening story and does not actually require any rescript. Thumbs up to advertising! Now, who is the pretty girl featured in the ad??? There is a Facebook Page dedicated to the … Continue reading Clio Baran

Amyra Dastur

I’ve been a huge fan of Amy Dastur (introduced as Amyra Dastur through Issaq – 2013) since I first saw her in the Clean & Clear Facewash campaign, some 2 years ago. She plays the role of a close buddy to Pooja Salvi in the advert. In another Airtel Friends ad, a simple glimpse of Amyra in the song (girl self-posing for her phone camera) elevates the mood of the viewers! Also, who could forget … Continue reading Amyra Dastur

ishita-sharma ad model kuch tho log kahenge

Ishita Sharma

Did the cute dancer in Parachute Advansed Body Lotion ad leave you in awe? The beautiful diva playing wife and mesmerizing over 250 million South Indian population her hubby in the TVC is Ishita Sharma. (Not to confuse this Ishita with the Pyaar Ka Punchnama starrer) May be you haven’t seen the multi-talented actress as the ad is aired only in the South… Have you watched her urban attitude in the latest Airtel Re. … Continue reading Ishita Sharma