IAD in conversation with Cadbury Dairy Milk Silk puppetry girl, Parul Joshi.
Old things have a charm that is hard to ignore. Nestle might be fighting a battle to keep calm during turbulent times, but they don’t seem like the kinds to back down so easily. Their repertoire is vast and widespread. Marking their 100 year anniversary, the brand put out a touching campaign to win back the audience they have lost thanks […]
We tend to naturally associate some celebrities to some brands. Some models to some endorsements. Some faces to some products. Something clicks between these celebrities and the brands and something ticks when the audience watches it. It catapults both the brands and the faces to a zenith. IAD picks a few faces and brands that became synonymous with each other […]
There are some things that speaks to us; straight to our hearts; straight to our souls. This is one such concept that has the capacity to blow your mind and make you want to unlock that potential in you. We have all been rejected, our ideas laughed at or our spirits crushed at some point. This ad seems to have […]
“Ilayaraja sir is the toughest to work with, because he is very specific with his wants and it was exciting to work with a genius like him.” – Caralisa Monteiro
A playback singer, recording artist, a music composer and a cancer awareness campaigner. Fondly called as “The Queen of Advertising”, she has put her soul in over 5000 memorable ad jingles and some of the most hummed Bollywood chartbusters. This week IAD got a chance to talk with Caralisa Monteiro about her success wave in the ad world for over […]
Her charismatic screen presence found a place in people’s hearts. They related to the girl who stood in that balcony, sipping her first cup of coffee for the day in Nescafe. They felt a connection to the girl in a white saree roaming the streets looking for love in Bally Sagoo’s remix of “Noorie”. Maushmi Udeshi’s uniqueness, her talent and […]