"Mere Creep Se Creepy Koi Creep Nahi Hai"

Art is a  highly powerful way to channel, deal, cope with, whatever you may call it when you are faced with real life situations. In shades of comedy, tragedy, drama or a mix, it always finds a place in people’s minds and is often soul cleansing for the creator. All India Bakchod aka AIB and Truly Madly‘s latest ‘Creep Qawwali’ […]

The Power Within!

These women are a tribe that inspire, motivate, give women all over the globe the courage to stand up for what they are born to do, to listen to their soul’s voice, recognise it and follow through. They maybe known for their outside beauty, red carpets and magazine covers but it takes immense grit and perseverance to achieve what they all […]

Women In Gold

What is it about gold that makes it immortal? Gives it a Godlike reverence? Makes women bite their tongue in sheer adoration? A gold lover knows how it can light up your face, the medicinal qualities it possesses and the ancient, pious and unbroken ritual of passing it down to the next generation. Our grandmothers who spent their most important […]

Permanent Roommates: Of love, live-ins and life

Long-distance relationships, live-relationships, transitional worlds, man-woman equation, love, generational differences, the inter-web, real world problems and more. Tvf’s Permanent Roommates explores all this and more, all topped with some humour. The main characters in Permanent Roommates, played by Sumeet Vyas and Nidhi Singh are no strangers to many of us who live the urban life, meeting people like the characters […]

Daily Recharge vs. Daily Dillagi

The snow, the smiles and Neelu & Mannu; it’s a simple story line but still effective. Neelu & Mannu’s love story evolves while Neelu gets a Tata Sky recharge everyday. It’s a great campaign with just the right length dedicated to each of the series. The protagonists Neelu and Mannu played by Himani Sisodiya and Prit Kamani respectively, are a […]

Made for each other

We tend to naturally associate some celebrities to some brands. Some models to some endorsements. Some faces to some products. Something clicks between these celebrities and the brands and something ticks when the audience watches it. It catapults both the brands and the faces to a zenith. IAD picks a few faces and brands that became synonymous with each other […]

Censored!

These censored ads made news and spun controversies. They have stirred conversations and provoked debates. Yet each one of them has something arresting and something gutsy. We picked the top five most talked about Indian ads.

Ankita Shorey

Carrying herself with great aplomb she has made a mark in the modelling industry and she will soon be appearing on the celluloid. She has won the Pantaloons Femina Miss India Pageant in 2011 and thereafter represented India at the Miss International contest. Adding to the crown are the titles of Miss Beautiful Eyes and Miss Beautiful Smile! Meet the charming, bold and gorgeous Ankita […]

Umang Jain – the Cadbury girl!

The line, Kya main aapko jaanthi hoon? (Do I know you?), with a confused and irritated look of Umang Jain in a Cadbury advert has fluttered a million hearts, adding up to this peary-eyed model-plus-actor’s fanbase. Everything about the Cadbury Shubh Aarambh’s commercial was adorable – the mood of the picture, the simplicity of the dialogues, and the subtle background […]