Always Always Khush

If you are feeling the Monday blues, this is what you should be watching. Great concept, beautifully shot and as quirky and innovative as it can get. Playing around the theme of ‘Rudalis’, this Radio Mirchi ad is lengthy but you are going to stay hooked and entertained right up till the end. In Rajasthan professional weeper women are hired […]

Wedeterna’s DIY Approach To Marriages

Something sweet, something quirky and something that will make your heart feel a little gooey, Wedeterna is progressive, contemporary, Indian and all about DIY When the mother in the video fills in the details on the form that could potentially bring the perfect groom for her darling daughter, you know there’s something worth watching coming your way. While the mum […]

The crowning glory

Some people are born with naturally gorgeous hair. We all have friends who we have a hair crush on. Sometimes they are men but most times it’s a woman whose bouncy, soft and perfectly gardened or just simply wild hair we cannot get over. When we saw Ileana D’Cruz‘s recent instagram hair images, we could not not think about all […]

The Vintage Vibes

The quality of vintage material is contained in the history it carries, the stories they hold and the timelessness wrapped around it. A piece of vintage equipment  has a quality, an aura that enchants and thrills admirers in its periphery. The charm is irresistible, the beauty raving with a mind that takes on a life of its own. We stumbled upon some vintage […]

Being Progressive

The magic you feel when you watch something absolutely stunning, ethereal, immersive, like losing yourself; a feeling that stays with you; stays inside you. It’s a seed sown for more in the same vein, something about to sweep you off your feet the same way. They are measured but strong and completely aligns with the progressive thinking that we are all […]

A Man's World

“What if women treated men, the way men treat women. It is a story about walking a mile in their shoes, in that world.” The tagline and the trailer should be enough for you to want to check out this new series called Man’s World; a web-series by YRF. A young man having trouble adjusting to the new world where gender […]

Fashion For A Cause

Why is it that when we hear stories of courage, beauty, grace, faith and strength, we feel stirred and motivated? There is something inherently warrior-like in the pure act of struggle. The goal-oriented overcoming of hurdles strikes a chord with every human being because each of them is going through a struggle and trying to overcome a hurdle of his […]

Tearing Down The Walls

Their eyes met across the counter at the pharmacy; the girl stared as the store guy tried different sizes of brown paper bags to cover the pack of sanitary napkins she had just bought. Her thoughts drifted back and forth between her time in America where this was no taboo but India was different. We have made brilliant progress in so many […]

The Goddess Month

The moon cycles, astrology, mystery of the unknown and our diverse paths of searching for a higher power has always been truly uniquely Indian. Even in an age of impressive technological progress, the rich spiritual treasure that India has inherited will always run deep. Festivities are a natural high. The faith that holds down so many people is a strong […]

The Power Of One

If you are an old man reading this, do you remember what your goals were as a youngster? If you are an older woman, what did you want out of life as a younger woman in a fast city or a quiet village where you grew up? Most of you will remember being conditioned very consciously to want a job, […]