Badminton Ace – Saina Nehwal
There has been a lot of clamour lately about Saina Nehwal‘s new Iodex UltraGel advertisement. The ad features Saina wearing a ‘smiling joker’ facemask to hide her pain during the play. Its tagline goes ‘Iodex UltraGel apnao, dil se muskurao’ (use Iodex UltraGel, smile heartily). Leo Burnett’s well-crafted #MaskmyPain social media campaign with the iconic Indian Badminton player however baffled the audience! Ace shuttler […]
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