At a time when FMCG brands struggle to stand out in the array of competitor products, Frito Lay’s India has tapped on to the universal solution to distress – a smile. An ‘out of the box’ (like literally) campaign ‘Smile Deke Dekho’ is based on the conception that smile is a ubiquitous connector of people globally. Lay’s is embracing the […]
State Basketball player-turned-fashion model, Smriti Subramaniam, talks to IAD about the must-haves for a model to be successful in the much competitive fashion industry! A Biotech graduate from RVCE Bangalore, Smriti moved to Mumbai to pursue a career in modeling. More about her journey and life in her own words. Is modelling more exciting than engineering? Tell us about your […]
There are some things that speaks to us; straight to our hearts; straight to our souls. This is one such concept that has the capacity to blow your mind and make you want to unlock that potential in you. We have all been rejected, our ideas laughed at or our spirits crushed at some point. This ad seems to have […]
After a testing time including financial damages and loss of reputation, Maggi’s resurgence looks solid and strong This is the only snack that we will all unanimously agree to being in love with in our growing up days regardless of caste, religion, family background etc. After we grew up, it stayed in our lives; as singles when we came home […]
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