How many times have you heard terms like ‘No 1,’ ‘most recommended,’ ‘winner of Tom Dick and Harry award’ in advertisements? While some of these accreditations can be genuine, most are vague and misleading. This buffoonery is about to come to an end. Advertisers will now have to think twice before exaggerating the superiority of their product with deceptive decorations, […]
How Lucky Strike invented a new use for smoking. Year: 1930 Brand: Lucky Strike Manufacturer: American Tobacco Company Campaigns: Tempted to Over-indulge, ‘Reach for a Lucky Instead of a Sweet’ Usage: Fat Burner In the 1920s, Lucky Strike unveiled an advertising campaign that was credited with increasing the brand’s cigarette sales by more than 300% in the first year. Their slogan: “Reach for a Lucky instead […]
Think small, dream big, advertise bigger. It was in 1959 that Volkswagen came up with an ingenious ad campaign for Beetle, giving it an iconic status for years to come. At a time when automotive brands were selling luxury, Beetle broke the record by selling ‘simplicity.’ This refreshingly humble campaign struck just the right chord with the audience. It was […]
Recently, a popular Indian actor and director called Bollywood Celebrities ‘cowards’ for not speaking out about the Anti-CAB movement gaining traction in the country. While a lot of young actors have promptly taken a stand through Twitter and other Social Media Platforms, an equal number of celebrities have kept mum. Is there a reason why celebs play it safe when […]
Dear all, We have a quick announcement to make. If you have subscribed to our website and have not received information or answers to your queries int comments section yet, chances are we missed them or got too busy with the life. And, we apologise for that. We’re about to change all this by revamping the UX of the Indian […]
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