Having grown up in the mesmerizing city of lakes – Bhopal, Mahima Mehta spent her teenage years sheltered from the shadow of the entertainment world. She was 19 when she decided to jump on to the hustle-bustle of the most happening city in India – Mumbai. The opportunity came in the form of a year-long diploma in Advertising from the […]
Social media challenges are the new wave of engagement. After the array of an Ice Bucket, Running Man, Planking, and Mannequin Challenges, a new fad is making the rounds, which takes a dig at Social Media itself. A brainchild of Grammy award winner Dolly Parton, the social challenge nudges people to showcase how they present themselves on four different social […]
At a time when FMCG brands struggle to stand out in the array of competitor products, Frito Lay’s India has tapped on to the universal solution to distress – a smile. An ‘out of the box’ (like literally) campaign ‘Smile Deke Dekho’ is based on the conception that smile is a ubiquitous connector of people globally. Lay’s is embracing the […]
Some of us will remember our mothers, aunts and other female family relatives talking about how their girls need to be taught how to cook and clean. These talks passed down from generations where the elder women in the family sat chit-chatting about their girl kids who needed to be prepared for their future family life; it is a part […]
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