Devika Vatsa started her journey as an Assistant Director and gradually moved on to acting. From commercials to web series to full-length feature films, she has made her mark in all formats of entertainment. In a peppy talk with Indian Ad Divas, Devika Vatsa speaks at length about her highs and lows in the industry. Where are you from? When […]
From acting, modeling to Software and trading – Aparna Jachak does it all! Over a blooming career in the entertainment industry, she has worked for brands to the likes of Airtel, Kalyan Jewelers, Hastakala, and many more. She has done commercial shoots for reputed real estate companies, e-commerce websites, and fashion designers across the country—all while holding on to her […]
It was the mid-1990s, and the sales of Subaru were on a major decline. The marketers had to do something, and fast! When other car manufacturers were going after the same mainstream demographic, Subaru decided to focus on niche marketing. In an unprecedented move, Subaru became the first to pay attention to minorities.A focus group study revealed a particular affinity […]
Beauty is beyond your colour. Dark is beautiful. We should shed our obesession for fairness and age-old biases. Let’s not discourage or make person feel uncomfortable because of their skin color. #UnFairness #MarketingGimmicks via Fair & Lovely: Advertising in India
State Basketball player-turned-fashion model, Smriti Subramaniam, talks to IAD about the must-haves for a model to be successful in the much competitive fashion industry! A Biotech graduate from RVCE Bangalore, Smriti moved to Mumbai to pursue a career in modeling. More about her journey and life in her own words. Is modelling more exciting than engineering? Tell us about your […]
New York Film Academy alumna, performance artist, and fashion model with the will of steel, Priyanka Karunakaran shares with us what it takes to be a model, and what keeps her fit and ticking! Read on… When did you get your first breakthrough in the industry and tell us about your love for stage? I was blessed to be born […]
If you are an old man reading this, do you remember what your goals were as a youngster? If you are an older woman, what did you want out of life as a younger woman in a fast city or a quiet village where you grew up? Most of you will remember being conditioned very consciously to want a job, […]
There are some things that speaks to us; straight to our hearts; straight to our souls. This is one such concept that has the capacity to blow your mind and make you want to unlock that potential in you. We have all been rejected, our ideas laughed at or our spirits crushed at some point. This ad seems to have […]
After a testing time including financial damages and loss of reputation, Maggi’s resurgence looks solid and strong This is the only snack that we will all unanimously agree to being in love with in our growing up days regardless of caste, religion, family background etc. After we grew up, it stayed in our lives; as singles when we came home […]
Meet the theater artists who gave life to the ZooZoos aired during IPL 2. The 30 different ads were shot in South Africa with a whopping budget of Rs. 30bn! The divas who acted (got all the gestures right) as ZooZoos were: Anushka Life, Astara Mwakalumbwa, Makaziwe Bili, Stacey Rethman, Tarryn Page, Yolande Breedt, Zoe Van Rooyen.
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