At a time when FMCG brands struggle to stand out in the array of competitor products, Frito Lay’s India has tapped on to the universal solution to distress – a smile. An ‘out of the box’ (like literally) campaign ‘Smile Deke Dekho’ is based on the conception that smile is a ubiquitous connector of people globally. Lay’s is embracing the […]
Dear all, We have a quick announcement to make. If you have subscribed to our website and have not received information or answers to your queries int comments section yet, chances are we missed them or got too busy with the life. And, we apologise for that. We’re about to change all this by revamping the UX of the Indian […]
Beauty is beyond your colour. Dark is beautiful. We should shed our obesession for fairness and age-old biases. Let’s not discourage or make person feel uncomfortable because of their skin color. #UnFairness #MarketingGimmicks via Fair & Lovely: Advertising in India
IAD had fun talking with Vibhoutee Sharma, the model pouting in the video! 🙂 Thank you MOM! [youtube=https://www.youtube.com/watch?v=O7XCbdvo5o0]
Over the last century, Hindi mainstream cinema has not only mirrored our society but also helped to shape many attitudes and trends. Among the most impact it has had is on the way we dress. With the allure that our leading ladies manage to create on the silver screen, no wonder commoners try and imitate them as best as they […]
Two young puppeteers (Parul Joshi & Karanvir Malhotra) are in the midst of a performance and cannot control their craving for the rich, smooth and creamy Cadbury Dairy Milk Silk – the most adorable commercial on air. This beautiful ad film conceptualized by Ogilvy & Mather perfectly builds on the Silk’s signature theme: irresistible Silk, encapsulating the romantic jingle: “Kiss me… close your eyes”. […]
*Her is the story of thought-provoking conversation that happens between a star actress who has a large fan base (Regina Cassandra) and her ardent admirer (a 4th year B-Tech student). The talk takes place in Regina’s broke-down car over a cup of green tea. This simple, feel-good micro drama by Chai Bisket sheds light on the lives and feelings of […]
Here’s Part III of our best picks from the ads that touched our hearts in 2015 Myntra- best of fashion: You can ease into this ad, it feels like sunshine and that’s what makes this stand out. There’s nothing extraordinary about it but it showcases simple, guilty shopping pleasures and that just makes this Myntra ad so adorable. […]
We continue our journey in part 2 of this segment picking out ads that we adore the most Craftsvilla: The women are dusky, the streets are dusty and the energy of the commercial is just perfect. Indian advertising has come a long way from featuring caked fair faces to naturally beautiful skin colour of all types and it works […]
Commercials that struck a chord with us. We put them together for you. To be continued… Boond boond mein sacchaiyi: This will resonate with each one of you. It’s exhilarating, filled with truthful moments and so real. When ads are so real and close to our own lives, no doubt it will stay in our hearts. When the employee in the […]
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