Lay’s ropes in Ranbir Kapoor and Alia Bhatt to bring a smile to our faces
At a time when FMCG brands struggle to stand out in the array of competitor products, Frito Lay’s India has tapped on to the universal solution to distress – a smile. An ‘out of the box’ (like literally) campaign ‘Smile Deke Dekho’ is based on the conception that smile is a ubiquitous connector of people globally. Lay’s is embracing the […]
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