April 12, 2014

Bijuria girl – Ishita Arun

Did you know that throat hoarseness is caused because of a little khich khich bacterium who loves to hang in there? The animated monster from this nostalgic Cough Drops ad is the clingy USP of Vicks even today. [youtube=http://www.youtube.com/watch?v=RcF0h0ch_MU]   The cutie winking in the above ad is Ishita Arun, daughter of the popular folk songstress and actress Ila Arun. While Ila is renowned for her songs like Choli ke Piche, Ishita is famous for […]

wajendhar.k Actress 0 1 min read
June 29, 2013

DD Days!

Did you know that hoarseness in the throat is caused by this little khich khich monster who loves to play in there? 😉 Let’s go back to the golden olden Black &White Tube Doordarshan days when branding was a bit easier compared to today; ads were simple, and things like clear USP, needs vs. wants, and brand image loyalty existed. No sci-fi graphics or 100s of eye-grabbing prime times, no star-studded endorsements or crores of […]

wajendhar.k Advertising 2 3 min read

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