September 2, 2015

Saina Nehwal: The New Kellogg's Girl

She represents “winning”; she is an inspiration to countless people all over the world. Breakfast brand Kellogg’s, keeping in mind this image and energy Saina portrays, just signed an endorsement deal worth Rs. 25 crores with celebrity management firm IOS Sports. Saina stirred up a controversy when she endorsed the Iodex Ultra Gel Mask last year. Unlike that one however, this  endorsement […]

wajendhar.k News 0 41 sec read
May 2, 2014

Badminton Ace – Saina Nehwal

There has been a lot of clamour lately about Saina Nehwal‘s new Iodex UltraGel advertisement. The ad features Saina wearing a ‘smiling joker’ facemask to hide her pain during the play. Its tagline goes ‘Iodex UltraGel apnao, dil se muskurao’ (use Iodex UltraGel, smile heartily). Leo Burnett’s well-crafted #MaskmyPain social media campaign with the iconic Indian Badminton player however baffled the audience! Ace shuttler […]

wajendhar.k Advertising 0 2 min read

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