Recently, a popular Indian actor and director called Bollywood Celebrities ‘cowards’ for not speaking out about the Anti-CAB movement gaining traction in the country. While a lot of young actors have promptly taken a stand through Twitter and other Social Media Platforms, an equal number of celebrities have kept mum. Is there a reason why celebs play it safe when […]
Advertising has been instrumental in giving Bollywood some of its biggest superstars. A huge number of starlets that steal the big screens today started on smaller screens of Television commercials. To this date, advertising is regarded as a leading medium for aspiring actors to get spotted for their talent. Let us look at some such stars that climbed the ranks […]
In early 2018, a political consulting firm named Cambridge Analytical allegedly influenced the US elections by using a flaw in Facebook’s algorithm. As the misconduct came to light, a Pandora’s Box into the ethics of political advertising was unleashed. On the eve of these events, Facebook CEO, Mark Zuckerberg, stood before the US Senate and promised to do better, to […]
In the past couple of years, many brands have made headlines with progressive takes on gender roles. But is it all talk and no show? Let us put the ads we know and love through our very own gender sensitivity test. If you can recall even a single example for each of the pointers below, advertising would have come a […]
A law student from the city of Pune, Vaishnavi Patwardhan‘s life took a U-turn when she decided to take up modeling as a career. What followed was an exhilarating journey through the world of beauty pageants, fashion, and films. Vaishnavi shares tidbits from her life as a working model and an actress in this candid interview. When did you first […]
At a time when FMCG brands struggle to stand out in the array of competitor products, Frito Lay’s India has tapped on to the universal solution to distress – a smile. An ‘out of the box’ (like literally) campaign ‘Smile Deke Dekho’ is based on the conception that smile is a ubiquitous connector of people globally. Lay’s is embracing the […]
With the advent of the social media boom, a new generation of advertising was born. Hordes of millennials with a staggering social media following replaced movie stars as the go-to ambassadors of popular brands. The likes of Scherezade Shroff, Prajakta Koli – also known as MostlySane blew up on YouTube. Influencers like Radhika Bangia, Sejal Kumar shot to popularity on […]
We tuned in with Nikkesha Rangwala on a warm Tuesday afternoon. Forthcoming, grounded, and a self-confessed shy bird, Nikkesha talks about keeping it real in the entertainment industry. On starting early How did you set off in the entertainment industry? Did you always know you wanted to be an actor? Growing up in Canada, I was always the kid who […]
Over the last century, Hindi mainstream cinema has not only mirrored our society but also helped to shape many attitudes and trends. Among the most impact it has had is on the way we dress. With the allure that our leading ladies manage to create on the silver screen, no wonder commoners try and imitate them as best as they […]
Two young puppeteers (Parul Joshi & Karanvir Malhotra) are in the midst of a performance and cannot control their craving for the rich, smooth and creamy Cadbury Dairy Milk Silk – the most adorable commercial on air. This beautiful ad film conceptualized by Ogilvy & Mather perfectly builds on the Silk’s signature theme: irresistible Silk, encapsulating the romantic jingle: “Kiss me… close your eyes”. […]
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