All About The Shine

One of the most recent examples of taking your imagination to an extremely interesting place and creating something absolutely wacky with it is what the new Happydent Palace ad has done. So it’s only deserving that this ad is among the best 20 ads this century according to the recently published Gunn Report.
The shot where the guy who is tied and is swinging on the chandelier, while the royalty eats, shines light with a smile that is so bright thanks to a pop of Happy Dent. It’s light, funny and more than anything just really well executed and well thought out. It’s a great idea delivered by McCann Erickson.
The qawwali only adds to the drama and extravagance of the shots.
 

 
[youtube=http://youtu.be/fxxhuIvhB90]