Aindrita Ray
Aindrita, what a lovely name to own! Aindrita Ray is an award-winning Sandalwood actress, who also has a Bollywood film (A Flat) and a Tollywood movie (Love in Hyderabad) to her credit. Living in Bangalore awhile, I stumbled upon this beautiful, intriguing Joyalukkas ad on TV talking about new showroom inaugurations.
[youtube=http://www.youtube.com/watch?v=-Lpgy1q_4X0]
Watching the mesmerizing diva, one would not be able to recollect that she was the cutie from the Cadbury Crunch commercial, aired back in 2006. Though the script and storyboard, conceptualized by Contract Advertising India, to launch the Eclairs Crunch brand were least interesting to say the most, the presence of Andy, playing a lovely college newbie, made the advert a big hit! It really had some major impact on the targeted young consumers, as people were talking about the advert in classes, camps and cafeterias! I still wonder why… 😛
Thank the man (sankimanus) who uploaded it on YouTube:
[youtube=http://www.youtube.com/watch?v=whCR1fM-gt4]
Now you might argue that Aindrita (ain’t that sound beautiful?!) is a big star. May be, but only to Kannadigas. How many of us today know that she is into feature films? Well what matters is, Aindrita has progressed from a ‘just-another-niche-ad-model’ and is now one of the most established and successful actresses in the Kannada film industry! 🙂
Aindrita has been an important star cast in 10s of cinemas already, playing lead, glamorous as well as challenging roles. Her performance as a mentally disabled girl in Manasaare proved her versatility as an actress and even won her critical acclaim and recognition. For a complete list of Andy’s movies, please see Wikipedia.
Aindrita was born on 16 Apr ’85 in a Bengali family. The Udaipuri diva got to do several ad modelling assignments while studying dentistry at M R Ambedkar Dental College in Bengaluru, where she also did her schooling. She has worked for brands like Cadbury, Parachute, Reliance, Fairever, Wagon R, Joyalukkas, TVS, Indulekha, and in few short films. She is also the brand Ambassador for CCL supporting Karnataka Bulldozers.
Opening new jewellery and silk sari showrooms in grandeur style is so common in this part of the country! Below is a picture of Aindrita, along with other amazing ad divas – Kriti Kharbanda, Ragini Dwivedi and Nikki Galrani – during Varamahalakshmi Silk Saree Showroom inauguration ceremony, in Bangalore.
Some of her ad films I came across as part of my regular TV & YouTube viewing time:
Parachute Advanced Hair Oil:
[youtube=http://www.youtube.com/watch?v=hcGb0qkAYbU]
Fairever Zero Pimple TVC by CavinKare:
[youtube=https://www.youtube.com/watch?v=Sjk-Gfrm0U8]
Indulekha Bringha Hair Oil ad (in Kannada):
[youtube=https://www.youtube.com/watch?v=z4fHp1OQQbk]
Reliance Mobile:
[youtube=https://www.youtube.com/watch?v=3jSMdIx9GsM]
One hour vigorous gym keeps the miss beautiful Ray fit and healthy! Like & Follow Aindrita’s smile on her official Facebook Fan Club. Featured Photo: Manish Gupta Photography 🙂