As business owners, many of you must have wanted your brand’s logo to appear in a glossy, national lifestyle magazine. To get your work featured in reputed publications alongside celebrity models, influencers, and luxury brands.
You know that your product has merit. And, magazine advertising would greatly benefit your business and help you reach out to your ideal customers.
But maybe you never felt that your ‘niche-y’ store belongs alongside advertisements of big brands. That is the reason you never considered running a magazine advertisement. Or maybe you felt that the magazine ads are too expensive.
Whatever be the case, we all know that newspaper and magazine ads work. Otherwise, you would not be seeing tons of print commercials every day. And, many of you might be losing business to your competition despite having better quality products or services.
As a local jeweler, a fashion boutique, or a unique gifts store owner, you need not compete with the big brands. You can find your ideal customers by placing ads in the right publication—just like a luxury brand!
Customers who value and appreciate your work and happily recommend your product or service to their friends and relatives because they love your attention to detail.
Magazines are fun.
We bet you must have picked up some magazine to kill time—waiting for your turn at a dentist’s clinic or a salon, traveling in a train, on a plane, checking in at a hotel, or taking a break from work in your office’s lobby.
Why magazine ads are good for your business
You are a small, niche fashion boutique owner who carries specialty products, jewelry, accessories, and other hobby items, for a certain set of customers in your city.
While you sell locally, you know that your designs have a global appeal. A magazine ad brings your talent or product in front of potential customers and educates them about your existence.
Well, the good thing is, you need not spend lakhs of rupees to advertise in a national magazine. You can start marketing in a digital publication with a minimal investment.
Another good thing about digital magazines is, your published ads will continue to attract potential customers, closely associated with your niche market, whenever they read the particular issue.
- Magazines have an indomitable authority, and are referred by the experts in the field
- Credible, factual, and high-quality content, always
- Communicate your vision for your brand clearly
- Free PR and instant boost to the brand image
- Repeat exposure, brand recall, and visibility as magazines have a longer shelf life
- More control over the ad placement and messaging
- Wide audience range and focused readership as consumers value advertorials s as much as editorials
- Gauge interest of your target audience through A/B testing, which is not possible through physical newspaper ads or hoardings
- Measure your value gained per cost
- Increase online traffic from SEO, social media searches, and website visits
- Imprint your niche brand logo in readers’ minds
- Improve virality with easy-to-share and distribute digital copies
- Save money on marketing
When was the last time you were happy because Google creepily showed you a product when you searched for something on the Internet? Never. We thought so. Although Google AdSense and Facebook Ads are worth the hype, nothing can beat the old-fashioned magazine advertising.
People consume magazines in their leisure. They give their undivided attention to the content, at least momentarily. As they enjoy the activity, the chances of remembering your brand, that appears alongside the topics of their general interest, increases multifold. The brand recall and return on investment are also much higher when compared to Google ads.
In fact, The Advertising Research Foundation states that magazine ads are four times more effective than ads of any other visual medium—the highest return on the ad spend.
Your product or service need not be directly related to the contents of a magazine, as long as the publication has a substantial number of active subscribers, your ads will be noticed. It is, therefore, advisable to allocate your ad budget for magazine ads and have the right media mix.
First published as a niche website in 2011, Indian Ad Divas (IAD) Magazine is an independent and the only publication that is focused on this niche. The digital magazine has been live for over 10 years, catering to the diverse needs of both readers and advertisers and gaining a powerful online authority on the topic. As a monthly magazine, we provide insights into the lives of talents and behind-the-scenes artists associated with the advertising profession. You can read more about us at https://indianaddivas.com/.
IAD Mag portal gets more than 50,000 unique visitors per month. Our digital magazine has more than 10,000 subscribers, and has a cult following across social media sites, the popular one being Instagram with 10K followers.
We have followers all over the subcontinent, with the concentration of demographics being the metropolitan cities, where you have the highest chance to find your next ideal customer.
Our magazine garners comments of admiration from global audiences for its unique concept and content. One such being:
It is refreshing to see the other side of Bollywood—Advertising. Advertising has the power to shape a culture, and I am glad to have found a lifestyle magazine that caters to this part of the Indian culture.
A diverse range of clients advertise with us.
IAD Magazine has carried advertorials and editorials of multiple brands covering different categories—fashion boutiques, jewelry stores, automotive brands, matrimonial websites, digital entertainment platforms, makeup brands, startups, designers, resellers, artists, and so on. Look at our web traffic numbers across the country and decide for yourself.
Our circulation breakup
What our advertisers have to say about the IAD Mag
“In 2013, when we were starting our boutique fashion store, we didn’t think that we would grow to the business we are today. back then, I didn’t have huge marketing budgets. That is when I approached the Indian Ad Divas team because I knew we would find our customers there. I trusted my gut and advertised. I’m glad we did.”
“Sample Jewellers had a humble beginning in 2015. We were new into the business but we knew our designs were different than what others were making in the Hyderabad market. We needed a little help to get our business off the ground. Advertising on the IAD Mag helped. We have set aside a yearly budget for running our ads on their website. Thank you for the nudge.”
“Owning a business is one thing. Running it successfully is other. I’m not a marketer or branding expert but today I run one the most successful fashion jewellery stores in the city. The marketers at IAD Mag are experts; we got along on the work very quickly. I cannot imagine how my business would have turned out if I had hired the shady agency instead of you guys. Thanks for everything.”
“Well, we have been not shy of showcasing our journey on any platform. So, yes, I will not hesitate here, either. Our digital journey started with a goof up. We have had our ads run on local newspapers for ages, and we wanted to find our customers online. An ad agency duped us as we were new to digital marketing. They promised us stars with SEO, and fled a year later. We still knew digital magazine ads would elevate our brand image. Fast forward, IAD Mag gets us about 10% of our entire online sales.”
If you feel that your ideal customer is just an advertisement away, do not hesitate to call us. Please fill in the form below to get our media kit and information on rates and deadlines.
We are giving away a 50% discount on the back-page cover ad in our upcoming editions for the first five advertisers who express their intent to promote with us by April 30, 2020.
PS. This is a sales landing page created as part of Digital Deepak’s Internship Program. If you liked what you read so far, I have been applying the marketing techniques being taught by Deepak Kanakaraju and his team. If you want to learn digital marketing for yourself, you can get started with the Digital Marketing Tools Mastery by Deepak Kanakaraju here.
PSS. If you want to advertise in our upcoming magazine, leave us a message below and we will get back to you asap. If you are a talent who wants to be featured on the IAD portal, again, fill the form below in detail. We would love to schedule an interview with you.