At a time when FMCG brands struggle to stand out in the array of competitor products, Frito Lay’s India has tapped on to the universal solution to distress – a smile. An ‘out of the box’ (like literally) campaign ‘Smile Deke Dekho’ is based on the conception that smile is a ubiquitous connector of people globally.
Lay’s is embracing the trend of integrated advertising with this slick immersive campaign ranging from packaging design to influencer marketing. As a part of this multi-channel campaign front, the Potato Chip brand has launched a TVC featuring power couple Ranbir Kapoor and Alia Bhatt.
In the TVC titled Train Pe Tussle, Ranbir and Alia are shown to be engaged in playful banter. Revolving around a quirky meet-cute in a train compartment, the protagonists meet, fight, and makeup with a punch line – all in a matter of 30 seconds.
The key to good advertising has always been engulfed in the art of storytelling. This TVC, made memorable by a heartening tale, proves yet again that in advertising, it is the story that takes center stage.
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Yesss! That’s meeee on the cover of my fav chips LAYs 😍 There is nothing that brings me more joy than creating content that you guys will love, apart from munching on the super delish Lay’s Magic Masala, ofc! Sharing with you my very own joyful smile #SmileWithLays and share in the comments below what brings a smile on your face. #SmileDekeDekho @lays_india
– By Prachi Shevgaonkar