Bold Is Beautiful

It’s a cold and harsh world we live in. Sometimes it’s just impossible to reason or fight back injustice but to have art do that for you is finding strength in your situation.

The woman (Radhika Apte) in’s Anouk ad believes in herself, in her talent and hard work as a professional architect and respects the company she works for. But as the story goes, when you give something your everything, don’t expect that in return. So the boss gives her colleague (a guy) the promotion that she deserves because of her pregnancy.

Along with the message of biased treatment of pregnant women in corporate agencies, what is also strong about the commercial is the woman’s foresight to start planning her own work baby while the bosses were busy promoting her colleague.

This is a real world problem and ads like these are a step towards bringing about a change in how things function.