Saina Nehwal: The New Kellogg’s Girl

She represents “winning”; she is an inspiration to countless people all over the world. Breakfast brand Kellogg’s, keeping in mind this image and energy Saina portrays, just signed an endorsement deal worth Rs. 25 crores with celebrity management firm IOS Sports.

Saina stirred up a controversy when she endorsed the Iodex Ultra Gel Mask last year. Unlike that one however, this  endorsement seems right up her alley. It’s a six month campaign that Kellogg’s has rolled out with #feeding dreams as a tag which is also where Saina’s image plays a big role.

IOS already handles other Olympic medal winners such as boxers Vijender Singh, MC Mary Kom and wrestler Sushil Kumar, along with cricketer Suresh Raina, shooters Gagan Narang, Heena Sidhu and archer Deepika Kumari.

Breakfast is known to be the meal missed or consumed inadequately by most. Who better than Saina to endorse this?