Bijuria girl – Ishita Arun

Did you know that throat hoarseness is caused because of a little khich khich bacterium who loves to hang in there? The animated monster from this nostalgic Cough Drops ad is the clingy USP of Vicks even today.


The cutie winking in the above ad is Ishita Arun, daughter of the popular folk songstress and actress Ila Arun. While Ila is renowned for her songs like Choli ke Piche, Ishita is famous for her husky anchoring voice (VJ on B4U Music channels) and video albums. The father in the commercial telling bedtime story to baby Ishita is ad man, actor and film maker Jayant Kriplani.

Born and brought up in Mumbai, Ishita Arun is a talented singer and a Kathak practitioner. She is a multi talented personality and had multiple stints as a model, television host and film actress.

Ishita became popular as the “Bijuria girl” with her debut in Sonu Nigam’s album Mausam! She has since been a TV celebrity and her stint as a VJ was loved by millions. Ishita has done a handful of cinemas – Stop! (2004, with Dia Mirza), Kahan Ho Tum (2003), and a Malayalam thriller Raakilipattu (2007).

She is also recognized for hosting Sa Re Ga Ma Pa Ek Main Aur Ek Tu (2005) on Zee TV (alongside singer Shaan), and standing runner-up in NDTV Imagine’s reality Dil Jeetegi Desi Girl (2010). Ishita has acted in rocking pop albums and has performed on several stage shows. She married musician Dhruv Ghanekar in 2005.

A graduate of Ancient Indian Culture from Xavier’s, Ishita is now an interior space designer by profession. She also performs theatre.

Ishita Arun in classic Aika Dajiba song by Vaishali Samant:


And, Bijuriya by Sonu Nigam (90s kids were lucky ;-)):