ASCI takes a step towards transparent advertising

How many times have you heard terms like ‘No 1,’ ‘most recommended,’ ‘winner of Tom Dick and Harry award’ in advertisements? While some of these accreditations can be genuine, most are vague and misleading. This buffoonery is about to come to an end. Advertisers will now have to think twice before exaggerating the superiority of their product with deceptive decorations, […]