Kodikanal Won’t: The Girl Who Spits Fire

Angry at what a certain big corporate company (read Unilever) has done to her beautiful Kodaikanal. You know who we are talking about. She has gone viral through her video. Chennai-born copywriter/ rapper Sofia Ashraf’s video has received more than a million hits and stirred talk about the damage Unilever’s mercury dumping has caused the former factory workers and residents […]

Badminton Ace – Saina Nehwal

There has been a lot of clamour lately about Saina Nehwal‘s new Iodex UltraGel advertisement. The ad features Saina wearing a ‘smiling joker’ facemask to hide her pain during the play. Its tagline goes ‘Iodex UltraGel apnao, dil se muskurao’ (use Iodex UltraGel, smile heartily). Leo Burnett’s well-crafted #MaskmyPain social media campaign with the iconic Indian Badminton player however baffled the audience! Ace shuttler […]