Made for each other

We tend to naturally associate some celebrities to some brands. Some models to some endorsements. Some faces to some products. Something clicks between these celebrities and the brands and something ticks when the audience watches it. It catapults both the brands and the faces to a zenith. IAD picks a few faces and brands that became synonymous with each other […]

Ujjwala has her ideas of beauty in place

Modelling as a career is considered short term; it’s always a stepping stone to being in Bollywood or Hollywood or a fashion entrepreneur. All of these are possibile scenarios and it has been a trend to transition from being a model to being in the fashion industry. Yes there have been that select few who have been able to hold […]

For the cartoonist inside you!

There are some things that speaks to us; straight to our hearts; straight to our souls. This is one such concept that has the capacity to blow your mind and make you want to unlock that potential in you. We have all been rejected, our ideas laughed at or our spirits crushed at some point. This ad seems to have […]

We miss you too Maggi!

After a testing time including financial damages and loss of reputation, Maggi’s resurgence looks solid and strong  This is the only snack that we will all unanimously agree to being in love with in our growing up days regardless of caste, religion, family background etc. After we grew up, it stayed in our lives; as singles when we came home […]

Saina Nehwal: The New Kellogg's Girl

She represents “winning”; she is an inspiration to countless people all over the world. Breakfast brand Kellogg’s, keeping in mind this image and energy Saina portrays, just signed an endorsement deal worth Rs. 25 crores with celebrity management firm IOS Sports. Saina stirred up a controversy when she endorsed the Iodex Ultra Gel Mask last year. Unlike that one however, this  endorsement […]